One of the top challenges brokers face today is attracting next gen consumers and agents. Brokers need to grasp expectations for both groups while balancing needs of their established ranks. This was the topic of discussion at our debut Beta Broker Hangout earlier this week. Better Homes and Continue Reading
Jun
17
2013
From Contract to Closing: A Home Selling Checklist
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The decision to sell a home is not an easy one. There are many emotions tied to a house and unraveling them can feel daunting. Take the stress out of the process by offering sellers insight into what will be required throughout the transaction. While the home selling checklist below is not Continue Reading
Jun
14
2013
Why Social Media Isn’t Working for Your Business (and how to fix it)
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Social media has increased the expectation among consumers that your real estate business will have a credible online presence. Consumers actively using the Internet for their real estate search are making assumptions with the click of a mouse. Those conclusions are based on first impressions Continue Reading
Jun
12
2013
10 Ideas for Successful Real Estate Recruiting
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Is it time to get excited again about real estate as a career choice? I would say so! Real estate is often a second career for many professionals as they exit one stage of their life and look to enter a new phase. Knowing how to reach them (and recruit them) is the challenge. With markets Continue Reading
Jun
11
2013
Dynamics of a Stand-Out Seller Counseling Session
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Today it is imperative to set the stage with a listing prospect in order to manage and meet their expectations. Because of the sheer volume of information available online, today’s real estate consumer is quite savvy. As a result, consumers have their own definition of what they think a Continue Reading
Jun
06
2013
5 Features Buyers Want Most In a Home
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Buying a home is an important decision in life with everything from location to unique features impacting a buyer’s decision. A recent survey from the National Association of REALTORS® questioned buyers about what particular features swayed their decision more than others and which features Continue Reading
Jun
04
2013
![Understanding and Serving Next Gen Consumers and Agents [webinar]](http://bhgrealestateblog.com/wp-content/uploads/2013/06/Understanding-and-Serving-Next-Gen-Consumers-and-Agents-webinar-260x90.jpg)
Understanding and Serving Next Gen Consumers and Agents
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Since the inception of Better Homes and Gardens® Real Estate, we have been fascinated by brokerages with alternative business models, innovative ways of practicing real estate strategies and those that are not afraid to challenge the status quo – we call these companies Beta Brokerages. Since Continue Reading
May
31
2013
Lead Generation Ideas to Boost Your Listings
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I got the listing! I love to hear those words. Now comes the hard part. You must produce lead generation ideas to boost your listings and keep them in front of new consumers. A solid lead gen plan can actively produce new leads over the course of the sale. So how can this be done? It all Continue Reading
May
29
2013
Google Plus Changes and What They Mean to You
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If you haven't logged into Google Plus lately, you are in for a big surprise. Recent Google Plus changes make this one of the biggest overhauls to date with 41 updates taking place within Google's social network. While there were many additional changes Google made, we will only focus on the new Continue Reading
May
24
2013
Attracting & Recruiting “Next Gen” Consumers and Agents
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As part of our ongoing Beta Brokerage project, we invite you to join our first Beta Brokerage Hangout on Google+ on June 3. We're planning a lively discussion with two successful brokers on Attracting & Recruiting "Next Gen" Consumers and Agents. Beta Brokerage is an ongoing project in which Continue Reading
May
21
2013
Stay in Touch: A Step-by-Step 14 Point Plan
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Anyone who has ever tried to attract an experienced agent to their company knows that it can take time, sometimes a lot of time. Staying in touch regularly and continuing to build value and trust can be tough which is often where many fail. With the spring market raging in many areas across the Continue Reading
