Comments on: Newspaper vs. Internet

By: keondra

keondra — Mon, 26 Oct 2009 13:46:03 +0000

i disagree with this statment

By: 1 in 3 Buyers Come From The Internet | CBS | Eye on Real Estate

1 in 3 Buyers Come From The Internet | CBS | Eye on Real Estate — Tue, 09 Jun 2009 17:58:07 +0000

[...] topic of old versus new media and real estate has also stirred up some bloggers (see BHG Real Estate Blog and The Real Estate Bloggers) as a sample of those who’ve weighed in with their opinion? What [...]

By: 1 in 3 Buyers Now Come From The Internet : The Real Estate Bloggers

1 in 3 Buyers Now Come From The Internet : The Real Estate Bloggers — Tue, 26 May 2009 11:39:16 +0000

[...] In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper. Better Homes and Gardens Real Estate. [...]

By: Barry Preston

Barry Preston — Sun, 24 May 2009 01:51:43 +0000

Hi, all: WE would agree that we now as a company no longer advertise in the main print newspapers for sales/rentals. But we do advertise in local and regional print media and find them to be effective.

And I will say that we try very hard for event and propeerty coverage in the paper (house of the week, articles about grand openings, etc.).

For significant properties, the WSJ seems to be an effective platform judging from the number of RE ads it has.

And, we should all look at the full page ad in the WSJ today (Saturday) with stats about readership/viewership for print newspaper (including their internet editions). It is still very powerful medium with a very large readership.

Quesstion is, how best use this reach and readership these days.

By: Stephanie Jacques

Stephanie Jacques — Sat, 23 May 2009 13:33:43 +0000

One addition here, I seem to have a lot of thoughts around this topic; if we are to reconsider what we place in newspaper ads, wouldn’t it make sense to ask the readers what they would like to see in the paper? Take real estate for example, what are the demographics of people reading the RE section, what are they looking for, and what information keeps them coming back to one particular company’s ad over another? Is it really the pictures? I would argue not. For me, when I look at the real estate secttion (actually, I don’t) I want more information I don’t know, like current events or current news about real estate, I can find listings anywhere.

By: Stephanie Jacques

Stephanie Jacques — Sat, 23 May 2009 13:30:34 +0000

Good point, I think my children’s generation will be considerate of recycling, reusing, and renewable resources more than we are.

By: Rebecca Chandler

Rebecca Chandler — Fri, 22 May 2009 19:05:39 +0000

Saying I’m on the Internet is like saying “I live on Earth.” Where? Your listings may be on many sites, but how are you going to help someone find you?

And, while only a small percentage of the newspaper readers are actually interested in real estate. (some might be interested in the news) — I wouldn’t lump all print advertising into the newspaper category. Advertising in a targeted real estate publication means that 100% of readers are actually interested in real estate. That’s different.

How many times have you seen a website in a magazine, or a billboard, or some other offline source and went to it online? You may attribute the lead to your website, but should consider the roadmap they used to find you there.

By: Jim Duncan

Jim Duncan — Fri, 22 May 2009 18:41:31 +0000

Interesting and timely information. My local association is currently debating the future of our local free weekly through which many Realtors advertise homes.

Killing something that is no longer viable takes strength and courage … and foresight.

By: Graham Wilson

Graham Wilson — Fri, 22 May 2009 16:46:52 +0000

paper and trees are a managable resource now, do ya’ll have any idea what goes into your little handheld devices and laptops? whole villages in africa have been destroyed to get at small amounts of rare metals. rivers and ecosytems killed. don’t think you’re saving the planet with your cell phone – that’s a joke.

my newspaper will be around in 2012 – i’ll come back and remind ya’ll of it in a couple years.

By: Stephanie Jacques

Stephanie Jacques — Fri, 22 May 2009 12:36:25 +0000

I just finalized my decision last week to stop subscribing to the weekly paper. As a matter of fact, I had been receiving weekend only editions for the past year. I actually love the local paper for it’s local articles and, if local paper can remain sustainable it will be for those inside reasons because national news is so easy to find anywhere. In time, even local news will be easier to find online. Though I’ve seen signs of consumers locally tapping into the social media, there is still news to be found and made to reach the generations of people still interested in reading the paper though I’m not certain how a paper will be able to afford to keep going as they are unless they are also maximizing their online options, and I believe the Keene Sentinel has begun.
Diane Rehms on NPR had a show about this and below is the related blog I’d written in Dec.08:

http://stephaniejacques.activerain.com/post/977609/updated-the-future-of-the-newspaper-see-comments-for-news-story-

http://www.stephaniejacques.com