Comments on: Next Gen Lead Generation

By: Rick Calanni

Rick Calanni — Wed, 21 Jul 2010 19:28:27 +0000

In regards to Leads Management, Next Gen brokerages need to make a commitment to deploying new management roles and responsibilities to ensure that all online and offline leads are properly managed. Whether it is through a complex system or well-organized reporting, it is the ability of management to change the way they've done business, assign new roles and establish new standards of performance that will lead to greater revenues through better conversion rates of the long term prospect.

By: @BHGRE_Wendy

@BHGRE_Wendy — Mon, 14 Dec 2009 01:10:05 +0000

Hi Glenn

That's great advice. We often discuss with our agents the 3 key questions a website should answer:
1) what's for sale 2) what's my house worth and 3) how's the market. Having this information will definately increase an agents conversion rates.

Thanks for your comment.

By: @BHGRE_Wendy

@BHGRE_Wendy — Mon, 14 Dec 2009 01:07:13 +0000

Hi Mark

Welcome to the BHGRE network. Last week was certainly exciting! Thanks for reading and taking the time to post. You are a great example of incorporating next generation lead tools into todays business. I look forward to working with you.

By: Glenn Weilbacher

Glenn Weilbacher — Sat, 12 Dec 2009 14:44:28 +0000

As an individual who has been immersed in Internet real estate marketing for ten years I believe that the real estate industry still lacks an understanding of the Internet homebuyer. There are very few people who know how to succeed on the Internet. Those that do are treating the information as a closely held competitive secret. ____The most important homebuyer "wants" are the ability to view MLS listings and to learn about the neighborhoods where the homes are located. Ninety-nine percent of all real estate website fail to provide these two resources. After a homebuyer finds a home that meets his criteria the next question is "What does the neighborhood look like?" Our websites must answer this question.____My website achieves better than a 12% conversuion rate between visitors and leads. Some days it converts up to 20% of the visitors into leads. This success is based upon giving the buyer what he wants. Just ask yourself "What does the buyer want".

By: MarkBroyles

MarkBroyles — Thu, 10 Dec 2009 02:44:13 +0000

As a newbie to the BHandG network, I'm thrilled by these state of the art tools. To throw in my two cents, I'll take a warm lead over an online lead anyday. That said, my past clients and top referral sources get email newsletters, Facebook and Twitter comments daily, and text, just to say hi. As I was typing this a past client and new Facebook friend just commented "A Real Estate Agent with a personality, love it!" Now to my list of contact will be a yearly subscription to Better Homes and Gardens.

By: Leads

Leads — Fri, 27 Nov 2009 11:49:18 +0000

Thank you, for such a clear and comprehensive post. Since I’ve been reading you, I feel I have begun to understand more about this topic. Please keep writing. I just hope people are listening to you and reading you.

By: @adamweart

@adamweart — Wed, 28 Oct 2009 15:02:00 +0000

I believe that inbound marketing should play a major role in any agent or broker's business model. This type of plan starts with creating an online presence (Blogging, SEO, Link Building, Social Media, Viral Marketing, etc.) and then capturing the leads that you draw to your Landing Pages and Websites (web forms, property update notifications, newsletter sign-ups, registrations, etc.). After you create your community, continue to give them value with email campaigns and personal interaction. I believe this is the direction that "Next Gen Lead Generation" is moving in.

By: @BHGRE_Wendy

@BHGRE_Wendy — Wed, 28 Oct 2009 14:20:27 +0000

Hi Kelly

You are right, "there is no excuse to not be in tune with your web presence". If agents and brokers follow that advice we would definately be on the right path to servicing our future clients.

By: Kelly

Kelly — Mon, 26 Oct 2009 20:08:28 +0000

Email leads can be valuable if you stay on top of them and don't let too much time pass before you respond or contact the person by phone. Phone leads are much more confrontational and can be a lot more successful, but email is quicker and people are more comfortable with it. The next generation should work on generating more online leads and framing their property info better online. There is no excuse to not be in tune with your web presence.

By: Claudia Gonella

Claudia Gonella — Fri, 23 Oct 2009 17:33:52 +0000

I think a recent post on 100Watt Blog reflecting on Estately is instructive here. It reflects on a looser brokerage-agent connection where on-line real estate sites pass leads to agent partners they trust.
http://www.1000wattconsulting.com/blog/2009/10/estately-announces-profitability-raises-interesting-questions.html