There’s a BHGRE App for that! (and it ‘s not just another real estate app)

There’s a BHGRE App for that! (and it ‘s not just another real estate app)

Posted on 04. Nov, 2009 by Camilla Sullivan

Happy day.  The first edition of our Better Homes and Gardens Real Estate iPhone app is live today (actually ,11.59pm last night.)  But it’s not a ‘real estate’ app in the traditional sense, ie: pushing listings to your iPhone.  It’s a buyer centric app designed to solve a few pronounced challenges faced during the physical expedition through open houses. And that’s the key with the iPhone platform-  pick a few things that are already challenges in real life. Take something you do manually today, and make it automated, seamless, instinctive.

I may be dating myself here, but I began my career in the world of software product marketing and was well schooled on the software architecture approach known as the Jacobson Use Case technique .   In a nutshell, this means you start with the human outcome a user is trying to achieve, and align the technology to do it.  You choose the key outcomes a user would want, and think like a human being,not a software engineer. (Not that they aren’t humans, I mean c’mon I married one…)

So what does it do?

So here’s an overview of what our app, known as the Home Selection Assistant, does for a buyer.

WHAT: The app enables ‘smarter home selection’ through the open house process, utilizing native iPhone technology.

WHY: This app fits our consumer brand promise, and will act as a long tail branding machine. It will help fuel the Groundswell as it builds both brand associations and brand experience.

WHO FOR : It’s designed for buyers… all buyer-, those using BHGRE agents, and those who will someday. Because it has been architected around pronounced buyer challenges, it gives our agents and brokers, something different to talk about, and a way to engage more deeply with buyers during the home search process.

Features

Go to www.bhgrealestate.com/iphone to download our app and start testing it out! We look forward to your feedback and we will add updates and features as we release subsequent versions.

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7 Responses to “There’s a BHGRE App for that! (and it ‘s not just another real estate app)”

  1. Real Estate iPhone Apps Gaining Traction : Speaking of Real Estate

    04. Nov, 2009

    [...] Homes & Gardens Real Estate launched an iPhone app today. True to their brand, the app adds the flavor of the magazine by including tips on how to live [...]

    Reply to this comment

  2. @SantaFeFrank

    04. Nov, 2009

    Great app! I've sent it to a bunch of clients considering a move to Santa Fe. Love the interface and the easily accessible data.

    Frank O'Mahony
    evolve Santa Fe real estate
    http://www.evolveSantaFe.com

    Reply to this comment

  3. Portland Real Estate

    04. Nov, 2009

    Fun app. There are a lot of real estate ones popping up, but for the most part they are not worth the download.

    -Tyler

    Reply to this comment

  4. Camilla Sullivan

    06. Nov, 2009

    Thanks Sante Fe and Portland. Love getting frontline feedback and we will keep working on feature enhancements!

    cheers
    Camilla
    ‘

    Reply to this comment

  5. Better Homes and Gardens Real Estate App for Buyers

    06. Nov, 2009

    [...] more at Clean Slate. addthis_url = [...]

    Reply to this comment

  6. Check this out – really cool! « Maverick Strategies Blog

    09. Nov, 2009

    [...] Check this out – really cool! 2009 November 10 by Tatiana Mijalica via bhgrealestateblog.com [...]

    Reply to this comment

  7. Why do you have that niggling feeling: “Have I seen all there is to see?” « International real estate in Central America

    05. Dec, 2009

    [...] While you’re out on the property tour you whip out your iPhone, compare the Zestimate against the asking price and organize your viewing experience with the Better Homes and Garden app. [...]

    Reply to this comment

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