May 26 2010
The REport

The REport

What do the Ukraine, Generation-X and the iPad have in common?

The number 46 million. Ukraine’s population is just under 46 million, 46 million Americans were born between 1965 and 1980 and, by 2014, 46 million people will have an iPad or other tablet device. Wow! It also turns out that “sponsored conversations” – which compensate social media users for discussing brands’ products – grew to $46 million in 2009, a 14 percent increase from a year earlier. I’m starting to think that 46 million is catching on.

Google lately has been a little late to the game, but still manages to cause waves: first with the Android and now with Google TV. It will be interesting to watch this technology develop into mainstream. Predictions on its success?

Control over Facebook’s privacy last week has opened the social networking site up to more competition. One area it certainly can’t be touched is mobile, especially with the launch of 0.facebook.com, and of course with its unprecedented reach, which bodes well for marketers.

As you all know, I love Foursquare. This week I learned that 15,000 new users each day agree! So, what are you waiting for? Try it out!

A survey from Deloitte found that consumer, in particular the affluent, believe financial recovery has arrived. How can we take advantage of this new confidence and turn it into buying behavior?

Sherry Chris

President and CEO
Better Homes and Gardens Real Estate LLC

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