Automobile companies have always seemed to engage well with consumers. Through innovative commercials, webisodes and other initiatives, their marketing departments have successfully communicated and excited consumers. It should come at no surprise, then, that according to a new study which looked at Continue Reading
Apr
22
2011
Week in Review: What We Liked From the Week That Was
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One year ago this week, the Deepwater Horizon oil spill devastated the Gulf of Mexico region. Today, tourism is starting to return, a welcome sign that the area ’s fragile economy is starting to recover. Another welcome sign came last month, in the real estate market’s own March Madness of Continue Reading
Apr
21
2011
Don’t Throw the Baby (Boomer) Out with the Bath Water
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I am sure this is not the first article to use this phrase in conjunction this particular subject, but I will give Wendy Forsythe, SVP of Network Services for Better Homes and Gardens® Real Estate, credit for pointing out that this would be the ideal title for this post. And she was right. As any Continue Reading
Apr
19
2011
The REport
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Have you ever wondered about the value of Facebook updates, Twitter posts and Linkedin messages? According to Penn State researchers, real-time content on social media networks is worth more than 30 million dollars a day for advertisers, or $10 billion. For comparison, the newspaper industry in Continue Reading
Apr
15
2011
Week in Review: What We Liked From the Week That Was
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Fifty years ago this week the “Space Age” began when Russian Cosmonaut Yuri Gagarin orbited the Earth exactly once. Since then, a rover has been placed on Martian soil, a constantly orbiting International Space Station and a space telescope capable of seeing far away galaxies. What do you Continue Reading
Apr
13
2011
Driving Per Person Production Through Creative Analytics & Coaching
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I strongly encourage leaders in real estate to challenge the traditional concept called “the 80/20 rule”, which states that 80% of the sales are transacted by 20% of the agents. With proper measurement, coaching and support, I believe that a far higher percentage of the sales agent population Continue Reading
Apr
12
2011
The REport
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In an economy where last week’s TLC series debut of “Extreme Couponing” nabs big ratings, it is easy to see why daily deal sites like Groupon and Living Social are all the rage. But will the trend extend to real estate? Last week, Groupon made a foray into the real estate business when it Continue Reading
Apr
08
2011
Week in Review: What We Liked From the Week That Was
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Advertising firm Adzookie put an offer on the table this week: Turn your house into a billboard and have your monthly mortgage paid. A few short hours after the offer was made public, the firm had over 1,000 applicants, meaning people are either desperate to make their mortgage, or indifferent Continue Reading
Apr
01
2011
Week in Review: What We Liked From the Week That Was
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Although the northeast is under a winter storm watch, it is time to start thinking about getting your home ready for spring and summer! The Wall Street Journal provides a recovery plan to deal with winter’s wrath in four critical areas: the lawn, shrubbery, the roof and dealing with unwelcome Continue Reading
Week in Review: What We Liked From the Week That Was
Happy royal wedding day! Did you watch this morning? Check out the newlywed’s new living accommodations. Not too shabby quarters to start out in! From regal accommodations to more modest abodes…. In a way to put low-income people in affordable homes, Dan Phillips builds $10,000 homes from Continue Reading