Aug 09 2011

The REport

Tablets galore! Do you live in one of the most iPad-friendly cities in the country? According to Men’s Health, Plano, Texas supports the device best due to “tablet use based on ad impressions from mobile ad network Chitika, the number of Apple and Best Buy stores per capita, and the percentage of households that own tablets, notebooks or laptops.”  Congratulations, Plano!

Is Facebook about to face serious competition? According to comScore, Google+ is the fastest-growing social media site ever. India is home to the second-largest user population, behind the U.S., and a survey found that the site may soon surpass Twitter and Linkedin, as it currently reaches  22% of the population in the 50 states.

What to expect when you’re expecting … perhaps a Facebook post on your unborn child?

What to expect when you’re expecting … perhaps a Facebook post on your unborn child?

What to expect when you’re expecting … perhaps a Facebook post on your unborn child?  Soon-to-be parents can now list “Expected: Child” with a due date and name to their family sections of their profiles.  Would you be happy to hear the news, or slightly offended if you learned of a close friend or extended family member’s pregnancy via a Facebook status update?

Facebook may soon be recommending acquaintances not just based on friends-of-friends but also based on the types of places you go. University of Cambridge researchers have discovered that folks are more likely to become friends with people that frequent the same place (such as a gym) rather than a shared mutual connection.  Interesting approach!

Have you noticed a shift in call-to-actions from digital advertisements? The New York Times reports on a migration away from promoting specific products outright to driving traffic to Facebook pages and Twitter handles.  Consumers are apparently spending more time on these ads and are more likely to click to learn more. Something to think about it you are planning a digital campaign.

Interested in measuring the ROI for Facebook marketing campaigns? You are in luck with two new measuring tools.  comScore released a tool that “allows brands to keep track of the number of people that interact with their products on Facebook,” reports AdWeek. Nielsen is starting a ratings service, similar to its TV system, for online marketing initiatives. 

Oh the power of the mouth! Research from Microsoft Advertising found that almost 50% of those 18-54 “are very likely to purchase items based on word of mouth.” In our industry, past clients can be a great source of new prospects.

In closing, if you are interested in some extra green, then think green! AT&T announced a mobile app contest which will award the developers for being the most environmentally-minded or creating an app offering the best “energy efficient benefit.”  

Sherry Chris

President and CEO
Better Homes and Gardens Real Estate LLC

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