Sep 06 2011

The REport

Did you know that the fastest-growing group of social networking site users is those age 65 and older?  According to the Pew Research Center, use of social networking sites by this age group has grown more than 150% over the past two years.  Something to think about if you are targeting this demographic.  

In related news, a study from SocialCode  found that younger people are quick to “like” fan pages, while older users prefer to click through ads and read them.  The study also found that women are more likely to open Facebook ads when compared to men.  Do you gear your ads to be “liked” or read through?

What are you doing between 1AM and 5AM? If you are implementing an email marketing campaign, research shows this is the prime time to be sending your communications.  According to email marketing service provider MailerMailer, communications delivered in these early morning hours perform relatively better than those delivered at other hours.  It is a good thing you can set up delivery in advance!

On select US Airways Shuttle flights from Logan International Airport, passengers will receive free snacks.
On select US Airways Shuttle flights from Logan International Airport, passengers will receive free snacks.

If you remember the good old days of receiving free snacks or meals from airlines, this campaign may make you smile. On select US Airways Shuttle flights from Logan International Airport, passengers will receive free snacks. The catch? The snack boxes they come in will be blanketed with advertising. Would you be willing to look at advertisements for a free bite?

Don’t be surprised if your Twitter account has ads from companies you are not that interested in… The micro-blogging site is expanding its advertising program allowing ads to be shown even if the user is not currently following a brand. Do you think this type of advertising will turn-off users?

While you were enjoying a long weekend, Google celebrated a milestone: becoming a teenager. The Website celebrated its 13th birthday on Sunday.  Here is how the page used to look.

Sherry Chris

President and CEO
Better Homes and Gardens Real Estate LLC

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