Nov 04 2011
REport Week in Review

The REport: Week in Review

We received welcome news this week as the homeownership rate in the United States rose to 66.3% in the third quarter. Although the number is below what it was a year earlier, all four regions experienced an increase. 

Remain Calm, Buy a Home!

Remaining calm through the home buying process might benefit home buyers. An article in The Wall Street Journal reported on a study that found shoppers were willing to pay up to 15% more for goods than less-relaxed ones.”  The study was focused on the retail setting, but you have to think that the findings could hold true in real estate. The researchers theorized that calm consumers “think about the value of products at a more abstract level.” This could pay off! When showing a house, make the experience as stress-free as possible.  What are your stress-minimizing strategies?

Architectural Design and Staging

 The 1990s and early 2000s made way for the McMansion, the 1980s encompassed a postmodern architecture movement while the ranch-style house engulfed the 1940s to 1970s. So what is today’s architectural trend? The Wall Street Journal looked at the “blueprint for a new American home” and found a few interesting changes. Formal living rooms and two story foyers have been replaced with “drop zones” and open living spaces. It’s a great article that will resonate with many of your home buyers eager to take advantage of today’s architectural style. For our neighbors to the north, are you seeing the same trends in Canada? 

Staging is an incredibly important component to selling a home in today’s real estate market.  Staging a home has seen incredible advances thanks to virtual staging. With virtual staging, companies can spruce up an empty room, remove walls, add appliances and even unclutter spaces in digital photographs. While nothing beats the real thing, this is a wonderful tool for properties in need of renovation.  It would also provide a visual for potential buyers needing assistance in determining what upgrades might be made.

Car Free Living

Do you live in one of the best cities for car-free habitation? If you don’t, then I am sure that a home’s garage has played a role in the home selection process for some of your clients.  Check out these garages, ideal for the automobile collector. 

Have a wonderful weekend!

Sherry Chris

President and CEO
Better Homes and Gardens Real Estate LLC

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