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8 July 2016

3 Reasons You Need to Emphasize Photos on Your Real Estate Website

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It’s no secret that consumers love photos. Real estate photos can not only help sell a property, but can also help sell your services, since home sellers will be able to see how you present homes for sale. Your real estate website needs to be able to captivate your audience within seconds of them entering, in order to keep traffic and business flowing. Without the use of stunning and professional photography, your audience simply won’t receive the full impact of the homes for sale you’re presenting. Here are the most important reasons every real estate agent needs to focus on providing high quality, professional photos on their website:

Set Your Services Apart from Direct Competitors

In such a competitive industry, it’s imperative to find marketing tactics to set you apart from other real estate agents. Differentiate your online marketing strategy by incorporating professional photos into your real estate website. This will help you:

  • Capture prospective buyers with high-quality real estate photos that showcase interior and exterior features
  • Show sellers how you take and use real estate photos of homes

Clients Will Appreciate the Attention to Detail

Using professional photography is an excellent way to showcase the value of your services and the amount of effort you are willing to put in for your clients. As a result, some benefits that follow include:

  • Receiving referrals and repeat business naturally, as your high-quality service can be viewed on your real estate website
  • More real estate photos, which encourages prospective buyers to view the home
  • Sellers who value your efforts to thoroughly showcase properties online
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Improve Search Engine Optimization

Search engine optimization (SEO) is an excellent way to bring in more leads. With the use of photos in addition to other good SEO practices, you have the potential to make your website appear higher in the search engine results. Google values high-quality content that incorporates photos. Be sure to add in alt tags with keywords for each photo to improve your SEO and receive the following benefits:

  • Higher page rankings, which increase traffic
  • Prospects who can now find your services organically
  • Customers, as clients tend to trust brands found higher in Google search results

The benefits of using all kinds of images on your website, especially professional photos for your listings, are endless. With these three reasons why you need to emphasize photos on your real estate website and within your real estate listings, you can certainly see the value that visuals can bring to your business.

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