Versatility is the key to filling your pipeline with real estate leads. As such, it’s important to execute a combination of both on and offline marketing strategies to ensure you reach the highest number of potential clients. Consider these four methods to help you increase your number of real estate leads:
1. Execute Online Marketing Campaigns
With more than 3 billion people using the Internet on a regular basis as reported by InternetLiveStats, ignoring the potential of online marketing campaigns could cost you an abundance of leads.
Google has several options that will help you dominate the online market. Pay-Per-Click campaigns allow you to advertise your services to your target audience. You determine your online marketing budget, and Google formats an online advertisement option that suits your needs. The best part is that you only pay when your website receives clicks.
If you don’t have a quality real estate website, the traffic you receive from the Pay-Per-Click campaigns may not be as powerful as it can be, so you’ll need to learn the basics of Search Engine Optimization. Naturally infuse your site with relevant keywords and provide compelling content to entice not only prospective clients to browse your website, but also Google. The more Google likes your website, the higher your site will appear naturally in the search engine result pages. Having an optimized real estate website benefits your traffic organically, as well as your online marketing campaigns.
2. Become Social Online
Out of the billions of Internet users today, SmartInsight reports that millions of them are using social media platforms. That’s a big number of potential leads you can be connecting with on a regular basis. Facebook, Instagram, and Twitter are cost-effective outlets you can use to create a strong online presence, build brand awareness, and ultimately, generate new leads.However, it takes more than simply signing up for an account. To use social media to its highest potential, you must remain active on these platforms and frequently interact with your audience. Use visual and informative content that appeals to your target audience, and brand yourself as the expert within your area. Consider sharing the high-quality professional content found on the Better Homes and Gardens® Real Estate Facebook page to keep your fans engaged.
3. Reach Out the Traditional Route
While using digital is certainly a strong tactic for generating new real estate leads, one must not forget about traditional marketing strategies. Despite the common misconception that direct mail no longer holds precedence in today’s online world, people still check their mailboxes and are excited to do so. Compu-mail reported that 70% of people are curious to know what’s in their mailbox. Implement direct mail into your marketing strategy, and provide visual and informative content that potential leads are excited to receive.
4. Stay Organized with a CRM System
Organization is an important real estate prospecting tip. After all, if you’re jotting down your leads on a piece of paper, they can quickly get lost along with the sale. So, implement a CRM system to easily and effortlessly track all potential leads, and communicate with them as needed. At BHGRE® we use ZAP®, our lead-generation website and CRM platform that enables agents to cultivate leads by predicting consumer behavior, connecting to tools and resources to guide consumers through the transaction, and providing data-driven intelligence to help agents prioritize time and effort against those leads.
These four ways to obtain real estate leads through both on and offline marketing strategies can help you succeed and boost your lead generating power.