The newest Realogy brand, Better Homes and Gardens® Real Estate will embody the future of the real estate industry while grounded in the tradition of the home. In October 2007, Realogy Corporation, a global provider of real estate and relocation services, entered into a 50-year agreement to license the Better Homes and Gardens Real Estate brand from Meredith Corporation (NYSE: MDP), one of the nation’s leading media and marketing companies. Better Homes and Gardens Real Estate LLC will be building a new international residential real estate franchise company with an anticipated launch in July , 2008, and will engage in various pre-launch activities in the interim.The Better Homes and Gardens® name has been a staple in American life ever since 1924. Today, the magazine boasts a circulation of 7.6 million and a readership of nearly 40 million. As part of the new relationship, the Better Homes and Gardens Real Estate brand will have the ability to tap into Meredith’s consumer database services, which has a reach of more than 85 million consumers. In 1978, Meredith launched the former Better Homes and Gardens Real Estate service, which it owned and operated for 20 years, and grew the business into a highly respected name in the real estate industry. Meredith sold its real estate franchise system in 1998 while retaining ownership of the Better Homes and Gardens mark as a real estate brand.
Inquiries:
Kevin Doell
973-407-6653
Learn more from our “Better Homes and Gardens Real Estate LLC Fact Sheet.”
