Posted By Wendy Forsythe Recently I've been devoting a fair bit of time to the development of the Better Homes and Gardens Real Estate Awards and Recognition program. Agents take their awards very seriously and I've often heard complaints from brokers and agents regarding various awards Continue Reading
Mar
24
2008
Lights out for “Earth Hour 2008” on March 29
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Posted by Kevin Doell This is cool. Tomorrow I’m kicking off a company-wide employee green Task Force and, wouldn’t you know it, someone sent me a link to Earth Hour 2008. Great timing. Check out the video above. It’s a pretty simple idea that is intriguing, though immensely complicated Continue Reading
Mar
20
2008
When You Dance With a Bear…
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Posted by Nicolai Kolding ...you don't decide when to stop. As I chatted recently with a colleague about the collapse of Bear Stearns, he observed that the United States is now coming to grips with what individual European nations wrestled with a generation ago: we do not control our own Continue Reading
Mar
19
2008
No B’s, No Honey…
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Posted by Wendy Forsythe I recently had an opportunity to listen to Alex Perriello (President and CEO, Realogy Franchise Group) address a group of brokers and agents. While spirits of the crowd seemed high, you could sense an undertone of concern as Alex was asked to give his advice to the group Continue Reading
Mar
17
2008
QUESTION: How Do You Eat a Green Elephant?
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Navigating the Corporate Social Responsibility Platform of Being Green As we build out the real estate arm of the BH&G brand, we are faced with wading through a sea of options when it comes to being green. The challenge lies in the fact that green extends into almost every facet of business Continue Reading
Mar
14
2008
The Road to a Healthier Brokerage: Commission Plan Indexing
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Posted by Nicolai Kolding If you’re a broker, go grab your P&L. Look to see when the last year was that had GCI about the same as 2007 and then compare the two years’ percent retained (the percentage of GCI kept by the house after sales agents receive their “splits”). My guess is Continue Reading
Mar
12
2008
Technology Talk: Which Tech Trend is Right for Me?
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Posted by Wendy Forsythe There's a lot of technology talk in the real estate world these days. Deciding which of the latest technology trains to jump on is a quandary. Like any investment of time and money, the decision should be made on the potential return in investment. One of the benefits Continue Reading
Mar
10
2008
Social Media is Coming for Us All
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David Pogue, technology editor and blogger of the New York Times, sings "I want an iPhone" Posted by Kevin Doell So I had my first real fun with social media and the result is the video above. Sitting in the audience of the Ragan Communications Social Media Conference in Las Vegas, I turned on Continue Reading
Mar
07
2008
Fraud: Could it Happen to You?
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As the news about the unprecedented fraud conducted by Jérôme Kerviel at Société Générale continues to unfold before our eyes, it’s easy to chalk this up as perhaps interesting reading but something irrelevant to most of us. But the unfortunate truth is fraud is happening every day, to Continue Reading
Feb
28
2008
Our Mission: To Create a “Purple Cow”
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Posted by Wendy Forsythe "Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. It's a Purple Cow. Boring stuff is invisible. It's a brown cow." Seth Godin, author Purple Cow. (www.sethgodin.com) At the National Association of Realtors Conference in Las Continue Reading
