Aug 22 2013
set up your virtual office

How to Set Up Your Virtual Office on a Shoestring Budget

A real estate business requires a cadre of software to run the various aspects of the business. From financial software to tools that manage the intricacies of the transaction, it is hard to find tools that work well together, and sync with various mobile devices. Because most real estate Continue Reading

Jul 02 2013
Tips to Optimize Your Website for Mobile

Tips to Optimize Your Website for Mobile Users

As more and more consumers turn to their mobile devices when researching real estate, brokers and agents across the U.S. are searching for the best approach or the best way to optimize their presence on the smaller screen. In fact, a recent report from Google and the National Association of Continue Reading

Jun 30 2013
Winning Mobile Strategies

Join Our Next Beta Broker Hangout: Winning Mobile Strategies

As part of our ongoing Beta Brokerage project, I will be hosting our next Beta Broker Hangout on Google+ where I will discuss "Winning Mobile Strategies" with two successful brokers. With a substantial portion of website visits happening on a mobile device, it has become increasingly important Continue Reading

Jun 11 2013
Dynamics of a Stand Out A Seller Counseling Session

Dynamics of a Stand-Out Seller Counseling Session

Today it is imperative to set the stage with a listing prospect in order to manage and meet their expectations. Because of the sheer volume of information available online, today’s real estate consumer is quite savvy. As a result, consumers have their own definition of what they think a real Continue Reading

May 14 2013
Top Home Improvement Ideas that Boost Value

Top Home Improvement Ideas that Boost Value

Custom details, updating tired decor and other simple home improvement renovations can make a big difference when it comes time to sell. While neighborhood, community and other amenities play into the overall value of the home; there are numerous additional cosmetic changes that buyers can make Continue Reading

Apr 26 2013
3 Simple Steps to Find Your Perfect Niche Market

Defining Your Marketing Niche in Three Simple Steps

Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea.  In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope. If you find yourself fighting the urge to 'dig for riches in real estate niches' Continue Reading

Apr 05 2013
6 Technology Trends That Matter to Your Real Estate Business

6 Technology Trends That Matter to Your Real Estate Business

The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information is delivered and exchanged. From cloud computing to social networks, clients are looking to real estate professionals to Continue Reading

Mar 23 2013
Working With Luxury Buyers in Todays Housing Market

Working With Luxury Buyers in Todays Housing Market

As the luxury housing market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity. Summer Greene, Regional Manager at Better Homes and Gardens® Real Estate Florida 1st and the 2012 Florida REALTORS® President says “now is a great Continue Reading

Mar 15 2013
Creating a Lead Gen Follow Up and Management System

Creating a Successful Lead Generation and Follow-Up System

In a recent survey by Forbes, it was found that over 71% of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s hard-earned money was allocated and budgeted for online lead generation? It’s simple. Lead management is still a significant problem for Continue Reading

Mar 01 2013
bhgre fusion 2013

Highlights from FUSION 2013: A Conversation with Alex Perriello and Sherry Chris

Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013. Below are highlights from the Continue Reading

Feb 22 2013
Understanding the Needs of Your Clients

3 Keys to Building Customer Loyalty

What matters most to clients is constantly evolving and has changed exponentially over the last several years. In order to keep up, meet clients needs with intention and build customer loyalty, real estate professionals must create differentiation. Rising above the competition requires a deep Continue Reading