Custom details, updating tired decor and other simple home improvement renovations can make a big difference when it comes time to sell. While neighborhood, community and other amenities play into the overall value of the home; there are numerous additional cosmetic changes that buyers can make Continue Reading
Apr
26
2013
Defining Your Marketing Niche in Three Simple Steps
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Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope. If you find yourself fighting the urge to 'dig for riches in real estate Continue Reading
Apr
05
2013
6 Technology Trends That Matter to Your Real Estate Business
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The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information is delivered and exchanged. From cloud computing to social networks, clients are looking to real estate professionals to Continue Reading
Mar
23
2013
Working With Luxury Buyers in Todays Housing Market
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As the luxury housing market continues to rebound, it is evident that brokers specializing within this niche are presented an excellent opportunity. Summer Greene, Regional Manager at Better Homes and Gardens® Real Estate Florida 1st and the 2012 Florida REALTORS® President says “now is a Continue Reading
Mar
15
2013
Creating a Successful Lead Generation and Follow-Up System
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In a recent survey by Forbes, it was found that over 71% of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s hard-earned money was allocated and budgeted for online lead generation? It’s simple. Lead management is still a significant problem Continue Reading
Mar
01
2013
Highlights from FUSION 2013: A Conversation with Alex Perriello and Sherry Chris
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Alex Perriello, President and CEO of The Realogy Franchise Group joined us at our recent Better Homes and Gardens® Real Estate brand conference in Las Vegas and shared insights into the housing market and advice on how real estate professionals can succeed in 2013. Below are highlights from the Continue Reading
Feb
22
2013
3 Keys to Building Customer Loyalty
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What matters most to clients is constantly evolving and has changed exponentially over the last several years. In order to keep up, meet clients needs with intention and build customer loyalty, real estate professionals must create differentiation. Rising above the competition requires a deep Continue Reading
Feb
16
2013
4 Myths of Online Real Estate Lead Generation
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Using the internet to capture real estate leads can be an exciting way to earn new business. It can also be a major undertaking for those without the training, understanding or systems to manage online lead generation. According to NAR, 90% of consumers are researching homes online. This is Continue Reading
Feb
15
2013
![How to Build a Profitable Online Marketing Presence [Checklist]](http://bhgrealestateblog.com/wp-content/uploads/2013/02/How-to-Build-a-Profitable-Online-Marketing-Presence-Checklist-500x210.jpg)
How to Build a Profitable Online Marketing Presence [Checklist]
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It was wonderful to see so many Better Homes and Gardens® Real Estate brokers and agents in Las Vegas last week for our International Convention, FUSION. It was exciting to witness the energy and creativity that is expelled when over 500 people are connected to fresh, innovative and established Continue Reading
Feb
01
2013
4 Tips to Gain and Retain More Real Estate Leads
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Your overall success is a direct result of your ability to network and generate leads. The more leads you bring in, the more people you talk to and the more sales opportunities you will create. The key is to proactively connect with the right people and then follow up consistently. Continue Reading
Jan
11
2013
What Today’s Homebuyer Wants (and how you can give it to them)
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Buying a home is a multifaceted and often confusing transaction no matter how well-informed the buyer may seem. Today’s homebuyer is savvier than ever, having more information than ever before available right at their fingertips. The buyer of today has educated themselves with data and trend Continue Reading
