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There’s a BHGRE App for that! (and it ‘s not just another real estate app)

There’s a BHGRE App for that! (and it ‘s not just another real estate app)

Posted on 04. Nov, 2009 by Camilla Sullivan.

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Happy day.  The first edition of our Better Homes and Gardens Real Estate iPhone app is live today (actually ,11.59pm last night.)  But it’s not a ‘real estate’ app in the traditional sense, ie: pushing listings to your iPhone.  It’s a buyer centric app designed to solve a few pronounced challenges faced during the physical [...]

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What’s the Time? Time to Get Real

What’s the Time? Time to Get Real

Posted on 18. Sep, 2009 by Camilla Sullivan.

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Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and become irrelevant. When the environment you are operating in changes, you need to change in order to survive in the new conditions.  Just ask any real estate professional and they [...]

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Client Relationships – Before and After the Transaction

Client Relationships – Before and After the Transaction

Posted on 26. Aug, 2009 by Camilla Sullivan.

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One of the fundamentals emerging as part of our next generation brokerage discussion, is the need for the agent and broker to think of the relationship they have with a buyer or seller, not only during the transaction, not just in a passive follow up campaign after a house is sold, but as part [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

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A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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Think a Brand is Just a Logo? Think Again!

Think a Brand is Just a Logo? Think Again!

Posted on 06. Aug, 2009 by Camilla Sullivan.

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In talking about the ideas around the next generation brokerage, it’s impossible not to notice that we are facing a world where we have less direct control over our brand touches to consumers and influencers, while at the same time the pace and volume of those touches is increasing as we exist in an expanding [...]

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Cultural Dictionary

Cultural Dictionary

Posted on 18. Jun, 2009 by Camilla Sullivan.

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Occasionally we need to laugh at how funny the English language can be. I saw this and couldn’t help but be amused.
For the second year in a row, Cramer-Krasselt – a full service agency based in Chicago whose clients include Corona beer, AirTran Airways, Levitra and Porsche… have published their “Cultural Dictionary” . What’s this [...]

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Going Viral… In a Good Way

Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

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No I am not talking about ’swine flu’.
Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure you [...]

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Branding: From Guidelines to Greatness

Branding: From Guidelines to Greatness

Posted on 24. Apr, 2009 by Camilla Sullivan.

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This was a big week for us here at Better Homes and Gardens Real Estate – the newest addition to our family, Rand Realty, was a both a memorable event and an incredible group effort.  Being such a large company, Rand took the opportunity to work with us very closely as we took the brand [...]

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Ready, Aim…. Aim…. Aim…. Fire!

Ready, Aim…. Aim…. Aim…. Fire!

Posted on 06. Apr, 2009 by Camilla Sullivan.

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Direct marketing, both digital , and physical, may be going through every shortening lifecycles of reinvention, but it is still an integral part of the marketing mix, particularly when building relationships with consumers over time. While the popular trend is increasingly in the direction of the digital arena – social networks, email, blogs, purls etc, there is still a certain level of trust that people give what is written on paper that is often higher than what they read online.

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Vintage Marketing – I’m a Collector!

Posted on 19. Mar, 2009 by Camilla Sullivan.

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Just as vintage clothes stay popular and vintage cars appreciate in value, there are some marketing principles that may seem ‘vintage’ in this twitteriffic world but they will certainly be fashionable a decade from now. While social media is changing the rules of marketing and public relations, in essence, it is just another form of [...]

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Splurge Vs Steal: A framework for your 2009 marketing budget

Posted on 06. Feb, 2009 by Camilla Sullivan.

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Ever read those pages in the fashion magazines where they point out what designer items to splurge on, and what to buy cheaply as a knockoff? Well, given the current economic climate and pressure on marketing budgets, everyone is taking a second look at what really gives you the best return on investment.
As a marketing [...]

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