Articles by Jason Steele

Posted by Jason Steele

Over the past month I have been searching for the first addition to my staff. We posted the position internally and on all of the major job boards, monster, craigslist, Yahoo!, etc.. The position requires about 3-5 years experience and would most likely attract someone in their 20s. I had a hypothesis going into the process and it was to see how well my application of social media would shape each candidates interview process.

Before joining BH&G Real Estate I would go into an interview blind as Googling the company and prospective Executive leadership could only get you so far. When I was interviewing for the VP of Interactive Marketing position here it was a whole different story. I was on our Industry blog, read press releases on Realogy’s web site, investigated Sherry, Nicolai & Wendy’sbackgrounds on Linkedin, searched for any viral video on YouTube and lastly took a shot in the dark that they maintained Facebook pages (which they all do). I got to know each and every one of them personally and professionally via those sources before I even walked in the door. I was able to evaluate whether or not my vision for the brand and professional goals were shared amongst my prospective boss and peers. I assume you know what the answer was as you are reading my post on the brand’s blog right now.

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Posted by Jason Steele

In searching for a new place to live, my wife and I had a number of factors that were important to us aside from the obvious: price, taxes, lot size and beds/baths.  The top three for us are schools, work commute and accessibility of public transportation.

We have children who aren’t of school age yet, but being in an area with a strong school district is important to us.  So, like the web geek I am, I turned to Google to search for local school ratings sites and it pointed me to GreatSchools.net.  This site is an amazing resource for comprehensive profiles with ratings for more than 120,000 schools nationwide and also includes unbiased parent reviews.

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Posted by Jason Steele

As you may know from my last blog post, my family and I are in the market for a new home. I began the research process of finding an agent both on the web via Active Rain and through local referrals from friends and family in our prospective neighborhoods. We chose the agent through active rain as they happened to be much more knowledgeable and in tune with our requirements for finding a new home. The agent set up an automated email from their local MLS that would send us listings as they hit the market. In addition I went to Realtor.com, Zillow & Trulia daily just to make sure I had all of the bases covered so that the perfect house wouldn’t fall through the cracks. About a week ago a very promising home hit the market in our price range and it just seemed too good to be true. The pictures on the MLS site were plentiful, good school system, taxes were in line with our expectations and most of the all the price seemed low for the amount of property/beds/baths. There wasn’t an address listed so I went off to Trulia to see if I could figure out where in the town this home was located and sure enough there was an address. The default view is “map” and the location appeared to be ideal as it bordered a large wooded area. I zoomed in a bit and then hit the “satellite” view and that’s when things really came into focus. There appeared to be a building with 4 large round towers no more than 50 yards behind the woods in the rear of the property.

My first assumption was some sort of water treatment facility so I threw a search into Google Maps and it turns out I was pretty close, but it wasn’t water — it was sewage. After seeing Erin Brokovich I decided to pass on this house, but it got me thinking that 5 years ago I may have put an offer on it.

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As the headline reads, I am the proverbial “new guy” on the Better Homes and Gardens® Real Estate team. I came to this brand from the travel agency industry where I learned the importance of lead prospecting, strong customer relationships, recruiting talented agents, and referrals.

My role as vice president of Internet marketing will essentially encompass everything we do on our Web site(s) and how we drive Jane and John Doe home buyer/seller to it. The ultimate goal will to be to develop a robust digital toolkit that will enable real estate pros to do their jobs more efficiently. We’ll embrace technology, try new things, and never sit on the sidelines idly… all with the goal of finding a consumer on the Web and delivering him or her to our franchisees via their contact method of choice. We have our finger on the pulse of emerging Web 2.0 real estate trends so that we can help foster social network development through Linkedin or Twitter, or even experiment with services such as bazaarvoice to allow consumers to provide reviews of their experience with an agent. We are totally open to new things.

On a personal note, I’m fortunate to be a “case study” since my family and I are looking to sell our home and move this summer. I have been on just about every Web site and blog under the sun to find a place to live and a broker to help us find our home.

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