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How Do You Know What Your Customers Really Think (Part 2)?

How Do You Know What Your Customers Really Think (Part 2)?

Posted on 18. Aug, 2010 by Jeff Lefkowitz.

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In my last blog I opened a discussion on customer exit surveys.  In this edition, I would like to start discussing how to find out what your clients think about you and your firm. It isn’t as obvious as it may seem.  For example: An agent trying to measure how he can improve referral business [...]

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How Do You Know What Your Customers Really Think (Part 1)?

How Do You Know What Your Customers Really Think (Part 1)?

Posted on 02. Jun, 2010 by Jeff Lefkowitz.

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While enjoying my 3 hour wait in Cancun International Airport recently, I daydreamed about the vacation from which I was returning.  The beaches, the ruins, the unseasonal monsoons (who would have guessed that all the bars would become “swim up” with just a few feet of rain?), and my check-out process.  I thought of the [...]

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Plan to Forecast?

Plan to Forecast?

Posted on 10. Mar, 2010 by Jeff Lefkowitz.

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These are the “Dog Days” of March:  we still feel winter’s chill (especially here in the northeastern US,) the next major holiday is Memorial Day, and we’re just getting a feel for the 2010 sales market.  We are also inching closer to our first tweak of the Operating Plan, or even possibly, that time when [...]

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Are You Running With or Against the Wind?

Are You Running With or Against the Wind?

Posted on 04. Feb, 2010 by Jeff Lefkowitz.

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Whether you’re running a multi-office brokerage, or you’re running your own niche role, one thing is for certain: in the Real Estate business you will always be “running” -running to make sure your operations are covered, running to keep your clients happy, running to improve profitability.  It’s hard to break that pattern.  There is so [...]

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