To kick off the summer driving season, we promoted a rideshare day at the Realogy headquarters on Friday, June 20. For weeks we revved up the internal communications machine to drive participation through stump speeches, email newsletters, plasma screen promos, executive emails, flyers, sign up tables and water cooler talk. We even held out the carrot of two $50 gas cards. It was a full court press. The result? Out of a building population of about 900, we had 88 register with Nuride.com (not bad), and on the big day itself, about 25 people took the leap and carpooled into work.
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Posted by Kevin Doell
Trite but true, “all real estate is local.” Yet, the parts make up the whole, and when you put all those parts together, you arrive at the “big picture.” Analogous to this is that all environment is local, too. In countless villages, towns and cities, individual activity affects the local environment in ways that result in a significant collective impact on a global scale.
Posted by Kevin Doell
We had dinner with the guys from Domus Consulting the other night. Kevin Boer and Pat Kitano dropped in from California to talk shop on social media. Smart guys. They were talking social media and Twitter, the social media micro-blogging tool that has been the rage of late. Many people are beginning to tinker on how to make it work for themselves. Even news media such as Reuters and the BBC are exploring ways to incorporate the tool into their news gathering activities.
Posted by Kevin Doell
Last week I immersed myself in green by checking out an EcoBroker training event in Kingston, NY. The event lasted three days: one day on health issues, one day on energy conservation issues and a third on marketing. In all, it was a lot of ground to cover. During breaks I would take the temperatures of the attending brokers and agents who all seemed to be enjoying the course and getting something from it.
Posted by Kevin Doell
Catching up on my podcasts this morning, I pulled down the PRI Studio 360 show “Creative Minds Go Green.” It was a great program full of crazy stuff to make one think about the many shades of green.
Posted by Kevin Doell
For Earth Day at the Realogy HQ, our employee environmental committee (dubbed “Task Force Cool”) is doing a bunch of small things that we’re hoping to make a difference with. We added battery and cell phone recycling points. We’re passing out travel mugs that carry a discount at the cafeteria. We’ve got lunch totes. We’re running an employee electronics recycling drive. And we have our “tree.”
On a scale of 1 to 10, with 10 being the greenest, how green would you rate yourself and your family?
Posted by Kevin Doell
Tomorrow I’m kicking off a company-wide employee green Task Force and, wouldn’t you know it, someone sent me a link to Earth Hour 2008. Great timing. Check out the video above.
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