Posted by Kevin Doell
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On a scale of 1 to 10, with 10 being the greenest, how green would you rate yourself and your family?
Posted by Kevin Doell
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I found a great web site called “TechPresident.com” where I read that “the Internet is the dial tone of the 21st Century.” (not sure who gets credit for that gem of a quote: either Andrew Rasiej and Micah L. Sifry, or David Weinberger. Read platform.) This site outlines a platform of all the good things that can arise if the U.S. develops a top tier Internet infrastructure.The site’s outstanding little hook is to provide a dazzling array of social media tracking charts and graphs on the narrowing field of presidential candidates. For example:
Posted by Kevin Doell
Tomorrow I’m kicking off a company-wide employee green Task Force and, wouldn’t you know it, someone sent me a link to Earth Hour 2008. Great timing. Check out the video above.
It’s a pretty simple idea that is intriguing, though immensely complicated to execute I bet. On Saturday, March 29th, the organizers at Earth Hour (the folks from the World Wildlife Fund, WWF) are asking everyone to turn off their lights from 8-9 p.m., local time, in the fight to reduce global warming.
Navigating the Corporate Social Responsibility Platform of Being Green
As we build out the real estate arm of the BH&G brand, we are faced with wading through a sea of options when it comes to being green. The challenge lies in the fact that green extends into almost every facet of business and life. It’s not as if you can simply hold a fundraiser once a quarter for some particular cause and cut a check. That approach might just smack of greenwashing (scroll down to see NBC Today Show Video). To be really green, a company needs to consider its operations in their entirety:
David Pogue, technology editor and blogger of the New York Times, sings “I want an iPhone”
Posted by Kevin Doell
No, I’m not writing about the demographic born between the years 1964 and 1980. I’m sharing the news that we’ve chosen LA Web Dev firm “Genex” to build our site. You can read the press release on their site, www.genex.com. I have to admit, it’s pretty cool to be working with the L.A. set, especially after taking in some of the glam at the Oscars. I’m up for making some Hollywood connections. Why not?
Who is Genex? They’ve been named among the Top 50 Interactive Agencies by MEDIA Magazine, Ad Age, and Ad Week, and we found them as a result of our relationship with BHG.com’s parent, Meredith. Genex has done Web development on sites including:
Posted By Kevin Doell
Question remains. Who sets the standards?
Green real estate has “arrived” with the headline “How Green is My Realtor” in none other than the Wall Street Journal. Penned by Sara Schaeffer Munoz, the article draws attention to the fact that sales associates have begun to market themselves as “eco-friendly” …. “connecting environmentally conscious buyers to “green” homes and helping sellers make their homes more eco-sensitive.”
We’ll, it sure is nice to least have one post that outlines our plans for being green before a story in the lead section of D1 crops up. Of course, by no means were we looking to be the first movers on this topic. After all, we’re not even public until July! But in fact, we are more than happy if the whole industry jumps in with both feet. Only in that way, can we as a society hope to pick up any traction on this monumental task. Read the rest of this entry »
Posted by Kevin Doell
I’ve got my miner’s cap on as I dig through depths of Word Press to prepare the site of our corporate blog. The task falls to me as the communications guy for the new Better Homes and Gardens Real Estate brand launched by Realogy in October. Since there are more than 110 million other blogs out there, (at least those tracked by Technorati) we figured it couldn’t hurt to pile on just one more for the fun of it.
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