Articles by Kevin Doell

Posted by Kevin Doell

No, I’m not writing about the demographic born between the years 1964 and 1980. I’m sharing the news that we’ve chosen LA Web Dev firm “Genex” to build our site. You can read the press release on their site, www.genex.com. I have to admit, it’s pretty cool to be working with the L.A. set, especially after taking in some of the glam at the Oscars. I’m up for making some Hollywood connections. Why not?

Who is Genex? They’ve been named among the Top 50 Interactive Agencies by MEDIA Magazine, Ad Age, and Ad Week, and we found them as a result of our relationship with BHG.com’s parent, Meredith. Genex has done Web development on sites including:

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Posted By Kevin Doell

Question remains. Who sets the standards?

Green real estate has “arrived” with the headline “How Green is My Realtor” in none other than the Wall Street Journal. Penned by Sara Schaeffer Munoz, the article draws attention to the fact that sales associates have begun to market themselves as “eco-friendly” …. “connecting environmentally conscious buyers to “green” homes and helping sellers make their homes more eco-sensitive.”

We’ll, it sure is nice to least have one post that outlines our plans for being green before a story in the lead section of D1 crops up. Of course, by no means were we looking to be the first movers on this topic. After all, we’re not even public until July! But in fact, we are more than happy if the whole industry jumps in with both feet. Only in that way, can we as a society hope to pick up any traction on this monumental task. Read the rest of this entry »

Posted by Kevin Doell

I’ve got my miner’s cap on as I dig through depths of Word Press to prepare the site of our corporate blog. The task falls to me as the communications guy for the new Better Homes and Gardens Real Estate brand launched by Realogy in October. Since there are more than 110 million other blogs out there, (at least those tracked by Technorati) we figured it couldn’t hurt to pile on just one more for the fun of it.

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