First thing this morning we issued a media advisory announcing the press conference and webcast of our formal launch, which will take place on July 23, 2008 at The Palace Hotel in San Francisco!
To get all the details click here.
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Posted by Sherry Chris
It never fails … good things happen when you least expect them. When we were offered a 15-second spot twice every hour for 60 days’ rotation on the CBS Superscreen at Times Square, it was too exciting to pass up! 1.5M people look at the huge screen every day! It wasn’t originally part of our extensive launch plan, but we quickly incorporated it. Of course, the challenge became: how do you create a 15-second video announcing the launch of Better Homes and Gardens® Real Estate when you can’t display the name or trademark until July?
Posted by Sherry Chris
The latest new thing to hit the real estate blogosphere is the “Blog Meme.” In essence, it is a blog chain letter that lets others learn more about you and vice versa. I am still trying to trace its origin, but that part does not really matter. The interesting thing for me is that while blogging is transparent, it is also anonymous, and this is a good way to learn more about your fellow bloggers. Last Friday, I noticed on Facebook that Rudy from Trulia had Memed me … check out his blog about Meming.
Posted by Sherry Chris
Last week was interesting. I kept bumping into things that raised a question that’s floated around the real estate business since the first home was marketed on the Web back in 1994: Who should reap the benefits of traffic, advertising, and customer engagement derived from broker-supplied listings?
Having participated on a number of advisory boards, I learned firsthand the power of putting together a group of talented people who can help build or grow a business. The opportunity to hand-pick an advisory board to help us get this brand up and running was exciting, given the fact that real estate brands typically don’t have individuals who are not directly involved with listing and selling real estate give advice. Nicolai, Wendy, and I put our heads together and collectively came up with a short list of people whom we know and respect and reached out to them. Each has different strengths and strong ideas on how our brand should look and feel. They all agreed to join, and so, our Advisory Board was born … Read the rest of this entry »
The Queen Mary 2 (QM2) happens to be one of the world’s largest and most elegant cruise ships. It seats 3,056 passengers when at full capacity, averaging one crew member for every two guests. To put it into perspective, the length of the ship is just about the height of the Empire State Building - approximately 1,200 feet long. The guests pay a lot of money for a cruise experience like no other, and the Commodore (Captain) and his crew ensure that everyone’s expectations are exceeded. One of the reasons I have such a great interest in this ship is because my brother Patrick is the director of music for the QM2. He lives on the ship about six months out of every year, and oversees a staff of more than 30 musicians who provide the entertainment for the guests on board. Since I don’t get to see him very often and the ship is currently sailing out of Brooklyn NY, he invited me on board for lunch a few weeks ago before it disembarked for a 14-day cruise. What was supposed to be a nice lunch on the QM2 with Patrick and his girlfriend, Lisa Vroman (for you Broadway buffs, she played Christine in Phantom of the Opera), turned into a day of an epiphany for me.
Posted by Sherry Chris
Whenever I’m asked to share an important piece of business advice, here’s my response: Develop a network of business friends and remain committed to helping each other build upon your dreams and exceed your goals. I’m fortunate to have Brad Inman as one of the people in my network. When news about Better Homes and Gardens Real Estate broke out, Brad suggested that two of the people whom I should brainstorm with were Pat Kitano and Kevin Boer of Domus Consulting Group. Some of you will know Pat from his Transparent Real Estate blog, and Kevin as the broker/owner of 3 Oceans Real Estate.
A business trip to the West Coast always seems to be more exciting for some reason than trips to other parts of the country, and my trip to California last week was no exception. As I landed in San Francisco armed with a schedule that would exhaust my “Genex” team, I was promptly informed that Market Street and several of the surrounding streets were closed because of a war protest. Of course, that was the area I needed to get to quickly for the first of a series of meetings that day. As it turned out, last Wednesday was the five-year anniversary of the war in Iraq, and where better to protest than downtown San Francisco. Being Canadian, I always defer to the fact that because I can’t vote, I don’t really have a strong opinion one way or the other on political issues. Of course, that is not entirely true, but that is my story and I am sticking to it.
Contributors
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Sherry Chris |
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Nicolai Kolding |
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Wendy Forsythe |
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Scott Schubiger |
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Robert Albanese |
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Jason Steele |
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Kevin Doell |
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Paulette Costa |