Posted by Wendy Forsythe
It’s no secret that our industry doesn’t score high marks for customer service or trustworthiness. We are usually ranked on the bottom half of the scale, alongside used car salespeople and mechanics!
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Posted by Wendy Forsythe
I often talk to real estate agents who tell me they are not numbers people. I don’t accept that. We all retain and recite lots of numbers at the drop of a hat. Some of the most common are:
- Age
- Height
- Weight
- Income
- Price of gas
- Miles per gallon
Posted by Wendy Forsythe
I’ve been hearing many people give agents advice that in order to prosper in today’s real estate market you need to get “back to basics.” Honestly, every time I hear this phrase the hair on the back of my neck stands up.
It’s not that I don’t absolutely believe that there are fundamentals that every agent needs to focus on in order to be successful. I do. However, I think to define these fundamentals as “basics” is misleading. There is nothing basic about our business. Those that are successful are so because they have adapted to the market, to consumers expectations and have worked hard at doing the right things along the way. The tasks they fill their days with today are different then they were 5 years, 10 years or 15 years ago.
Posted by Wendy Forsythe
Question: Do you want to recruit agents to your office, or do you want to attract the best possible talent to your organization?
I’d debate the view point that you want to attract the best possible talent to your organization. We’ve been telling each other for years that this is a relationship business and you don’t recruit relationships–you attract and build them.
Posted by Wendy Forsythe
Last month I was honored to be interviewed for FrogPond’s Voices of Women series. You can check out the full interview at FrogPond’s website.
Posted by Wendy Forsythe
Last week was a very exciting week for us as we rapidly move towards our launch in July. What made last week more exciting than most? Our consumer website and brand intranet came one step closer to coming to life!
Posted by Wendy Forsythe
Earlier this year, at the Inman Connect Conference in New York, I was introduced to Kindle! This gizmo is all the things I’ve ever wanted in a companion: a great communicator, dependable and good looking. I waited a long time for Kindle, but it was worth the wait!
Posted By Wendy Forsythe
Recently I’ve been devoting a fair bit of time to the development of the Better Homes and Gardens Real Estate Awards and Recognition program. Agents take their awards very seriously and I’ve often heard complaints from brokers and agents regarding various awards programs. So, after soliciting years of input (either wanted or unwanted!) here’s the chance to start fresh. If only it were that easy!
I recently had an opportunity to listen to Alex Perriello (President and CEO, Realogy Franchise Group) address a group of brokers and agents. While spirits of the crowd seemed high, you could sense an undertone of concern as Alex was asked to give his advice to the group on how to weather this challenging market.
Posted by Wendy Forsythe
There’s a lot of technology talk in the real estate world these days. Deciding which of the latest technology trains to jump on is a quandary.
Like any investment of time and money, the decision should be made on the potential return in investment. One of the benefits of the online world is it is easily tracked. But many of the tracking mechanisms can be misleading. Hits, page views, and unique visitors are all well and good but they don’t pay the bills at the end of the month. What you really need to monitor is conversion ratios. How many leads are you receiving from your online endeavors and how many of them are turning into closings?
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Sherry Chris |
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Wendy Forsythe |
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Scott Schubiger |
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Robert Albanese |
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Jason Steele |
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Kevin Doell |
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Paulette Costa |