Archive by Author
HomeBuyerTaxCredit.com
Posted on 26. Jan, 2010 by Wendy Forsythe.
I remember the conversation clearly. I was sitting in a hotel lobby in San Francisco right before the Christmas holiday talking on my cell phone to Joe Rand. He was telling me about an idea he and his team were working on. The more he told me, the more excited I got.
Ever since the news [...]
Continue Reading
We Agree to Disagree – REBarCamp New York (#rebcny)
Posted on 20. Jan, 2010 by Wendy Forsythe.
Last week, a few hundred industry professionals gathered to spend a day of learning, networking and debating at REBarCamp New York. There were lots of great ideas and much to be said for the caliber of people in attendance.
We are not known to be a shy breed in real estate, and certainly are not bashful in sharing [...]
Continue Reading
Are You a Visual Thinker?
Posted on 04. Jan, 2010 by Wendy Forsythe.
I sure am. I hear conversations and I envision pictures and images in my mind. I remember faces, places, interactions and life in general in my mind’s eye. It turns out most of us are visual thinkers.
Have you ever had a conversation with someone and been totally confused by what they are saying? Only to have them grab a [...]
Continue Reading
Now What? The Homebuyers Tax Credit
Posted on 30. Nov, 2009 by Wendy Forsythe.
Now that the excitement and relief of the extended and expanded homebuyers’ tax credit has worn off, the real question becomes now what? It would be a huge lost opportunity if all of us in this industry failed to carry this hard fought government bonus to the next level. So, now what can agents do to [...]
Continue Reading
Realtors Property Resource (RPR), What Do You Think?
Posted on 09. Nov, 2009 by Wendy Forsythe.
The email hit my inbox Thursday night at 5:43 pm. The subject line read: EMBARGO: You’re Invited to Attend a Private HouseLogic Webinar Tomorrow. The body invited the distribution list to a 2 hour private webinar on Friday afternoon with a teaser saying that the listener would want to stay tuned for the second half when [...]
Continue Reading
#BeatCancer: The Power of New Media
Posted on 19. Oct, 2009 by Wendy Forsythe.
You may have noticed this hashtag a lot over the weekend. It was the highest trending topic on Twitter. And that’s because a group of very clever people demonstrated the power of social media for social good.
The goal was to set a Guinness World Book record for the largest social mass media message distributed in [...]
Continue Reading
Next Gen Lead Generation
Posted on 12. Oct, 2009 by Wendy Forsythe.
As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.
Continue Reading
The Rise and Fall of Sales Meetings
Posted on 07. Oct, 2009 by Wendy Forsythe.
Generally speaking, weekly sales meetings were the norm in the archetypal 1990’s real estate office. These meetings typically consisted of some sort of information sharing and often ended with a tour of newly listed properties. Soon these meetings stretched out to biweekly. In some cases they just became new listing tours. Then biweekly became monthly. [...]
Continue Reading
A Twitter Misstep
Posted on 25. Sep, 2009 by Wendy Forsythe.
You know those messages on Twitter that promise to get you 50-100 followers per day. Most of us have been ignoring them since we signed up realizing that the quality of the follower is far more appealing than the quantity. But recently I received one message that for some unknown reason peaked my interest so I [...]
Continue Reading
Observations from the RISMedia Leadership Conference in NYC
Posted on 11. Sep, 2009 by Wendy Forsythe.
New York City was buzzing even more than usual this week with the US Open, Fashion Week and about a 1000 real estate industry professional chatting, tweeting, updating and generally creating a lot to think about. The event kicked off with a panel of 7 industry leaders sharing their perspective on the industry.
The audience wasn’t [...]
Continue Reading
Next Generation: Talent Attraction and Retention
Posted on 19. Aug, 2009 by Wendy Forsythe.
Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead. Not only has the housing market seen dramatic changes, but the expectations of current and future industry professionals have dramatically altered.
During the market boom of the early to mid 2000’s, [...]





