Lessons From the Future of Real Estate
Building on the groundbreaking Gen Z study on homeownership by Better Homes and Gardens® Real Estate, we brought together some of the most impressive young minds from around the country to discuss many elements of the real estate transaction – from both a consumer and talent perspective.
Generation Z – Americans age 13 to 17 – will play a major role in the housing industry in the decades to come. “We need to understand the way people will find agents, how they will look for homes, and how they want to conduct their research in the future. To do that we have to think outside-of-the-box, and look at how the next generation buys things today to anticipate how we can begin shifting our processes,” says Better Homes and Gardens Real Estate President and CEO Sherry Chris.
The Gen Z Advisory Board provided us a first-hand perspective of this generation’s consumer and entrepreneurial aspirations. Twelve teenagers ranging from 7th to 12th grade applied for the opportunity to join us at the BHGRE® headquarters. Realogy chairman and CEO, Richard Smith, kicked off the session by acknowledging that the industry has a lot to learn about their generation, so when they do come of age to consider buying a home, we are ready to serve them.
Read on for some of the key learnings from the day!