This was a big week for us here at Better Homes and Gardens Real Estate – the newest addition to our family, Rand Realty, was a both a memorable event and an incredible group effort. Being such a large company, Rand took the opportunity to work with us very closely as we took the brand from the “brand identity guidelines manual’ into real life — across their website, their collateral, their advertising and everything marketing related.
And I was so personally thrilled with the results. It’s always tough when translating a brand from a corporate level to a new franchisee – kind of like handing over your pet to someone else trusting that they will care for and feed it! Well feed our pet the Rand team surely did. We created a seamless continuum from our corporate vision to their company, and truly leveraged the strength that comes from brand equity, when you treat it with care and creativity.