Lead generation is vital to business growth. Some strategies take more time and effort than others. To capitalize on lead generation tactics, execute these simple tips to garner higher interest and a larger number of prospects.
Increase your real estate website ranking
With 87 percent of people turning to search engines first when they have a question or a need (Google), and 68 percent of people using search engines to help with things they want to address in the future, your Google search rank should be a high priority for lead generation. It’s crucial to execute a strong content marketing strategy for your real estate website. However, with a vast array of search engine optimization (SEO) tactics available, it can be hard to narrow down the ones with the highest return on investment (ROI (opens in a new window)). According to Andrey Lippattsev, search quality senior strategist at Google, high-quality content and link building are the two most important signals used by Google to rank your website in search engine results. The Periodic Table of SEO Success Factors provided by Online Marketing Technology shows other on-page and off-page factors.
Use social media platforms
Social media has excellent potential to generate new clients. Facebook, LinkedIn, Twitter, Pinterest and Instagram are among the most popular social media platforms. Successful social media marketing takes consistency and frequency and social media lead generation comes in two parts. The first part is to get an online following. Determine which platforms work best for your targeted audience and use these social media platforms as part of your daily marketing strategies. Provide your audience with valuable content through your posts, live video streams, photos of property listings, events, shares, and social media ads. Wordstream provides a Facebook Advertising Opportunity Calculator to help you determine if Facebook ad spends are worth your money. Secondly, once you have a following, turning them into leads is quite simple. The key is to use social media as a gateway to your services. Every post, advertisement, promotion, etc. should have a clear CTA, along with a direct link back to your real estate website. Do both of these steps on a consistent and frequent basis, and you’ll have a strong lead generation strategy.
The key is to dive fully into social media marketing. If you’re not committed to generating leads via these platforms, they’ll never provide you with the results you’re capable of achieving.
Partner with other companies to get more referrals
A positive word-of-mouth marketing campaign is key to generating new, quality leads that are likely to convert. Referrals not only have a higher conversion rate than non-referral leads, but also close faster with a higher lifetime value (B2B News Network). Eighty-six percent of companies with a referral program experienced revenue growth within the past two years.
Connect with businesses that are likely to be involved with your target audience. Personal bankers, attorneys, financial planners, interior stagers, etc. are all excellent resources for obtaining more referrals. Additionally, more than 80 percent of Americans seek recommendations when making a purchase of any kind (Neilsen’s Harris Study). Encourage previous clients to share positive word-of-mouth with their friends and family by implementing a referral program with incentives.
Create quality blog content and share it on your social media platforms, then encourage your audience to share it with others as part of a referral program.