Develop a Compelling Value Proposition

Posted on 16. Mar, 2010 by Robert Albanese.

Does your company have a developed Value Proposition that provides a strong platform for talent attraction, retention and lead-generation, and fosters a positive company culture? A Value Proposition is the primary reason why a prospect should “buy” from your company, rather than a competitive firm. For a real estate organization, the Value Proposition should include, [...]

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Plan to Forecast?

Posted on 10. Mar, 2010 by Jeff Lefkowitz.

These are the “Dog Days” of March:  we still feel winter’s chill (especially here in the northeastern US,) the next major holiday is Memorial Day, and we’re just getting a feel for the 2010 sales market.  We are also inching closer to our first tweak of the Operating Plan, or even possibly, that time when [...]

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Two Things: Agents and Listings

Posted on 04. Mar, 2010 by Wendy Forsythe.

I believe there is great power in simplicity. I think we generally over complicate business. Heck, I think we generally over complicate life. But that’s a completely different blog post.
Let’s get back to keeping it simple in the real estate business. I have several people in my life who remind me almost daily that what we do [...]

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“Can you rephrase that, please?”

Posted on 01. Mar, 2010 by Paulette Costa.

How many ways can you express your thoughts? Dan Roam gets us thinking about expressing our thoughts in pictures in his book Back of the Napkin. It’s a great concept and use this type of simplistic art to demonstrate ideas and concepts often and it works well, especially when I’m communicating with visual thinkers who, according [...]

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One-Stop Shopping: What’s Happening?!

Posted on 18. Feb, 2010 by Rick Gregory.

It almost feels old fashioned to use the words “one-stop shopping”.  Heck, it was very common many years ago for real estate firms to own both insurance agencies and mortgage brokerages (even my great grandfather owned a real estate and insurance company back in the early 1900’s in Hackettstown, NJ.)  In today’s world, however, we [...]

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7 Steps to Reinventing Your Leadership Style

Posted on 16. Feb, 2010 by Robert Albanese.

How often have you heard people say “if I could just start over again, I would…” and statements of that type? Please read the following statement and then stop for a few moments and just think about it.
“If you want to completely reinvent your leadership style, you can. But you must plan well and then deliver [...]

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Dig Up Your Passion and Energize Your Enterprise

Posted on 11. Feb, 2010 by Paulette Costa.

I’ve observed a disconnect in our business recently. Like the economic debacle we are experiencing, it didn’t happen overnight. It was a long and winding road that sidetracked us – from home ownership advisors to contract writers; from proactive to passive prospectors, from excited drivers of business to expectant and sometimes even complacent riders on the [...]

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Are You Running With or Against the Wind?

Posted on 04. Feb, 2010 by Jeff Lefkowitz.

Whether you’re running a multi-office brokerage, or you’re running your own niche role, one thing is for certain: in the Real Estate business you will always be “running” -running to make sure your operations are covered, running to keep your clients happy, running to improve profitability.  It’s hard to break that pattern.  There is so [...]

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Protecting Consumer Data in the Real Estate Industry

Posted on 27. Jan, 2010 by Robert Albanese.

As we begin the new year, I thought that it would be a good idea to write a brief reminder about the importance of protecting Personally Identifiable Information (PII) in our business practices.  It is important to keep in mind that PII is captured in many ways, some that immediately jump out at us, and [...]

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HomeBuyerTaxCredit.com

Posted on 26. Jan, 2010 by Wendy Forsythe.

I remember the conversation clearly. I was sitting in a hotel lobby in San Francisco right before the Christmas holiday talking on my cell phone to Joe Rand. He was telling me about an idea he and his team were working on. The more he told me, the more excited I got.
Ever since the news [...]

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Agents of the Future … Today

Posted on 21. Jan, 2010 by Paulette Costa.

A friend’s Facebook post announced her successful completion of the real estate licensing exam. She is enthusiastic and anxious to get started at her new firm. Any firm would benefit by having her.

Agents of the future are entering the business today. What words of wisdom would you give? My message to her follows.

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