To kick off the summer driving season, we promoted a rideshare day at the Realogy headquarters on Friday, June 20. For weeks we revved up the internal communications machine to drive participation through stump speeches, email newsletters, plasma screen promos, executive emails, flyers, sign up tables and water cooler talk. We even held out the carrot of two $50 gas cards. It was a full court press. The result? Out of a building population of about 900, we had 88 register with Nuride.com (not bad), and on the big day itself, about 25 people took the leap and carpooled into work.
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Posted by Kevin Doell
Trite but true, “all real estate is local.” Yet, the parts make up the whole, and when you put all those parts together, you arrive at the “big picture.” Analogous to this is that all environment is local, too. In countless villages, towns and cities, individual activity affects the local environment in ways that result in a significant collective impact on a global scale.
Posted by Kevin Doell
Last week I immersed myself in green by checking out an EcoBroker training event in Kingston, NY. The event lasted three days: one day on health issues, one day on energy conservation issues and a third on marketing. In all, it was a lot of ground to cover. During breaks I would take the temperatures of the attending brokers and agents who all seemed to be enjoying the course and getting something from it.
Posted by Kevin Doell
Catching up on my podcasts this morning, I pulled down the PRI Studio 360 show “Creative Minds Go Green.” It was a great program full of crazy stuff to make one think about the many shades of green.
Posted by Kevin Doell
For Earth Day at the Realogy HQ, our employee environmental committee (dubbed “Task Force Cool”) is doing a bunch of small things that we’re hoping to make a difference with. We added battery and cell phone recycling points. We’re passing out travel mugs that carry a discount at the cafeteria. We’ve got lunch totes. We’re running an employee electronics recycling drive. And we have our “tree.”
On a scale of 1 to 10, with 10 being the greenest, how green would you rate yourself and your family?
Posted by Kevin Doell
Tomorrow I’m kicking off a company-wide employee green Task Force and, wouldn’t you know it, someone sent me a link to Earth Hour 2008. Great timing. Check out the video above.
Posted By Kevin Doell
Question remains. Who sets the standards?
Green real estate has “arrived” with the headline “How Green is My Realtor” in none other than the Wall Street Journal. Penned by Sara Schaeffer Munoz, the article draws attention to the fact that sales associates have begun to market themselves as “eco-friendly” …. “connecting environmentally conscious buyers to “green” homes and helping sellers make their homes more eco-sensitive.”
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