Environment

Navigating the Corporate Social Responsibility Platform of Being Green

As we build out the real estate arm of the BH&G brand, we are faced with wading through a sea of options when it comes to being green. The challenge lies in the fact that green extends into almost every facet of business and life. It’s not as if you can simply hold a fundraiser once a quarter for some particular cause and cut a check. That approach might just smack of greenwashing (scroll down to see NBC Today Show Video). To be really green, a company needs to consider its operations in their entirety:

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Posted By Kevin Doell

Question remains. Who sets the standards?

Green real estate has “arrived” with the headline “How Green is My Realtor” in none other than the Wall Street Journal. Penned by Sara Schaeffer Munoz, the article draws attention to the fact that sales associates have begun to market themselves as “eco-friendly” …. “connecting environmentally conscious buyers to “green” homes and helping sellers make their homes more eco-sensitive.”

We’ll, it sure is nice to least have one post that outlines our plans for being green before a story in the lead section of D1 crops up. Of course, by no means were we looking to be the first movers on this topic. After all, we’re not even public until July! But in fact, we are more than happy if the whole industry jumps in with both feet. Only in that way, can we as a society hope to pick up any traction on this monumental task. Read the rest of this entry »