How Sticky is Your Brand
I love going to Starbucks. I shell out four-plus dollars a few times...
Who Cares About the Competition?
As our industry becomes more and more competitive, it is often tempting to...
Don’t Throw the Baby (Boomer) Out with the Bath Water
I am sure this is not the first article to use this phrase...
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything...
3 Ways to Make a Great First Impression Online
When a new Better Homes and Gardens Real Estate partner launches, we host...
5 Ways to Start Building Your Internet Presence Today
The fall season tends to beckon a new interest in real estate when...
Now That We Are Back to School
For most of my school age years, I looked forward to the end...
Thinking About Marketing Strategically
The Brokerage behind today’s office...
Next Gen Lead Generation
As the business continues to change and consumers demand a different type of...
A Twitter Misstep
You know those messages on Twitter that promise to get you 50-100 followers...
What’s the Time? Time to Get Real
Taking your eyes off the market (trends, drivers, needs) is a great way...
The Future of Real Estate Email Marketing
As we are coming down the final stretch for launching our direct marketing...
Newspaper vs. Internet
In real estate we have already seen the value of newspapers virtually disappear...
Going Viral… In a Good Way
No I am not talking about ‘swine flu’. Reading an article this morning...
Branding: From Guidelines to Greatness
This was a big week for us here at Better Homes and Gardens...
Double Sales Leads – No Additional Marketing $$$ Required
In this tough economy marketing dollars are tight. As a savvy marketer...
Ready, Aim…. Aim…. Aim…. Fire!
Direct marketing, both digital , and physical, may be going through every shortening...
Vintage Marketing – I’m a Collector!
Just as vintage clothes stay popular and vintage cars appreciate in value, there...
Deals On The Bus
Last weekend, I was mindlessly channel surfing when I landed on TLC. A...
Real Estate Auctions: A New Perspective
Auctioning real estate, a sales method we most associate with foreclosures, is now...
Splurge Vs Steal: A framework for your 2009 marketing budget
Ever read those pages in the fashion magazines where they point out what...
Online Reputation Management: Part 2
You’ve got a listing appointment tonight. You’re meeting with buyers for the first...
Building a consumer site in a vacuum
In December 2008, our Better Homes and Gardens Real Estate Website reached its...
Have You Figured Out Twitter?
By all accounts, there are millions of people around the world who have....