Creating a WOW Customer Experience Every Time
In an industry where the average consumer does not buy a home on...
Do You Think You Know Gen X and Gen Y? Think Again….
Out of the housing downturn has emerged a new, more informed homebuyer. A...
Creating Your Business Plan Blueprint for 2013 Success
If you want your company to succeed, it is critical to develop a...
4 Steps to Boost Personal Brand Visibility
As a real estate professional, creating a strong personal brand will allow you...
34 Tips to Prepare a Home For Professional Photography
According to a recent survey by the National Association of Realtors®, 89{0a8e414e4f0423ce9f97e7209435b0fa449e6cffaf599cce0c556757c159a30c} of...
Real Estate Lead Generation: Turning Online Visitors into Homebuyers
The Internet has transformed the way real estate professionals conduct business. It is...
Creating a Successful Real Estate Direct Marketing Campaign
Marketing has changed dramatically in the past decade. “Outbound” real estate marketing campaigns...
Style Trumps Profit 2 to 1 for Homeowners Nationwide [Survey]
Even as new and existing home sales and prices climb, homeowners are prioritizing...
8 Reasons Why You Should Consider Using a Professional Photographer
I know it may sound cliché, but how many times have you heard...
Build Your Business by Referral & Explode Your Results
To the majority of real estate agents, referrals are the lifeblood of a thriving...
Get The Word Out: Advertising Tips for Real Estate Brokers
Advertising is key to the growth and expansion of local real estate businesses...
10 Tips to Create a Winning Virtual Tour
Savvy real estate agents know the power behind a winning virtual tour. They...
We Are All Ambassadors
If you ever have the opportunity to travel to Ireland, please be sure...
The Wisdom of Others
The years teach much which the days never knew. ~Ralph Waldo Emerson
I’ve...
How Sticky is Your Brand
I love going to Starbucks. I shell out four-plus dollars a few times...
Who Cares About the Competition?
As our industry becomes more and more competitive, it is often tempting to...
Don’t Throw the Baby (Boomer) Out with the Bath Water
I am sure this is not the first article to use this phrase...
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything...
3 Ways to Make a Great First Impression Online
When a new Better Homes and Gardens Real Estate partner launches, we host...
5 Ways to Start Building Your Internet Presence Today
The fall season tends to beckon a new interest in real estate when...
Now That We Are Back to School
For most of my school age years, I looked forward to the end...
Thinking About Marketing Strategically
The Brokerage behind today’s office...
Next Gen Lead Generation
As the business continues to change and consumers demand a different type of...
A Twitter Misstep
You know those messages on Twitter that promise to get you 50-100 followers...