Creating a Successful Real Estate Direct Marketing Campaign
Marketing has changed dramatically in the past decade. “Outbound” real estate marketing campaigns...
Style Trumps Profit 2 to 1 for Homeowners Nationwide [Survey]
Even as new and existing home sales and prices climb, homeowners are prioritizing...
8 Reasons Why You Should Consider Using a Professional Photographer
I know it may sound cliché, but how many times have you heard...
Build Your Business by Referral & Explode Your Results
To the majority of real estate agents, referrals are the lifeblood of a thriving...
Get The Word Out: Advertising Tips for Real Estate Brokers
Advertising is key to the growth and expansion of local real estate businesses...
10 Tips to Create a Winning Virtual Tour
Savvy real estate agents know the power behind a winning virtual tour. They...
We Are All Ambassadors
If you ever have the opportunity to travel to Ireland, please be sure...
The Wisdom of Others
The years teach much which the days never knew. ~Ralph Waldo Emerson
I’ve...
How Sticky is Your Brand
I love going to Starbucks. I shell out four-plus dollars a few times...
Who Cares About the Competition?
As our industry becomes more and more competitive, it is often tempting to...
Don’t Throw the Baby (Boomer) Out with the Bath Water
I am sure this is not the first article to use this phrase...
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything...
3 Ways to Make a Great First Impression Online
When a new Better Homes and Gardens Real Estate partner launches, we host...
5 Ways to Start Building Your Internet Presence Today
The fall season tends to beckon a new interest in real estate when...
Now That We Are Back to School
For most of my school age years, I looked forward to the end...
Thinking About Marketing Strategically
The Brokerage behind today’s office...
Next Gen Lead Generation
As the business continues to change and consumers demand a different type of...
A Twitter Misstep
You know those messages on Twitter that promise to get you 50-100 followers...
What’s the Time? Time to Get Real
Taking your eyes off the market (trends, drivers, needs) is a great way...
The Future of Real Estate Email Marketing
As we are coming down the final stretch for launching our direct marketing...
Newspaper vs. Internet
In real estate we have already seen the value of newspapers virtually disappear...
Going Viral… In a Good Way
No I am not talking about ‘swine flu’. Reading an article this morning...
Branding: From Guidelines to Greatness
This was a big week for us here at Better Homes and Gardens...
Double Sales Leads – No Additional Marketing $$$ Required
In this tough economy marketing dollars are tight. As a savvy marketer...