Focusing your energy and attention on a particular real estate niche hasn’t always been an attractive idea. In fact, there are many real estate professionals that believe niche marketing is far too narrow in scope. If you find yourself fighting the urge to 'dig for riches in real estate Continue Reading
Apr
17
2013
Leveraging Social Media for Online Lead Generation
by 1
Targeting, converting and nurturing online leads are challenges many real estate professionals face. From the expense to the tools and management, knowing how and where to spend time and money can feel like an immense undertaking. With this in mind, I sat down with Scott Lehman, Owner of Better Continue Reading
Mar
15
2013
Creating a Successful Lead Generation and Follow-Up System
by 4
In a recent survey by Forbes, it was found that over 71% of Internet leads were lost, marked dead or simply thrown out. So how could this happen when a company’s hard-earned money was allocated and budgeted for online lead generation? It’s simple. Lead management is still a significant problem Continue Reading
Feb
16
2013
4 Myths of Online Real Estate Lead Generation
by 12
Using the internet to capture real estate leads can be an exciting way to earn new business. It can also be a major undertaking for those without the training, understanding or systems to manage online lead generation. According to NAR, 90% of consumers are researching homes online. This is Continue Reading
Feb
15
2013
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How to Build a Profitable Online Marketing Presence [Checklist]
by 4
It was wonderful to see so many Better Homes and Gardens® Real Estate brokers and agents in Las Vegas last week for our International Convention, FUSION. It was exciting to witness the energy and creativity that is expelled when over 500 people are connected to fresh, innovative and established Continue Reading
Feb
01
2013
4 Tips to Gain and Retain More Real Estate Leads
by 3
Your overall success is a direct result of your ability to network and generate leads. The more leads you bring in, the more people you talk to and the more sales opportunities you will create. The key is to proactively connect with the right people and then follow up consistently. Continue Reading
Jan
17
2013
How to Optimize Your Real Estate Photos for SEO
by 8
Most Real Estate professionals take a lot of time and spend a lot of money optimizing their website for SEO. But there are surprisingly few who take the time to optimize their real estate photography for SEO. Image optimizing is a simple task that can open up your site to thousands of extra Continue Reading
Dec
07
2012
13 Easy Steps to Optimize your Website for SEO
by 5
Social media marketing may be hot, but online search is still king. That makes it imperative for real estate professionals to have a website that finds itself at the top of major search sites like Google and Bing. If you do not show up at the top, you are missing an opportunity to drive qualified Continue Reading
Nov
27
2012
Next Generation Buyers: Savvy, Sophisticated and Ready to Buy!
by 6
If you want to know who will push the economy forward in coming years, look no further than Generations X and Y. The Generation X and Y age group, ranging from 18-48 is 103 million strong making them a group of consumers and eventual homebuyers that will make a major impact on the market. I had Continue Reading
Nov
02
2012
Creating a WOW Customer Experience Every Time
by 2
In an industry where the average consumer does not buy a home on a daily, weekly or even monthly basis, creating a memorable experience is a must. Producing an exceptional or WOW experience will leave a lasting impression that your client will remember whether they purchase in three years or Continue Reading
Oct
22
2012
Do You Think You Know Gen X and Gen Y? Think Again….
by 3
Out of the housing downturn has emerged a new, more informed homebuyer. A homebuyer that is willing to do their homework and eager to earn the right to homeownership. These findings, detailed in a national survey released today by Better Homes and Gardens® Real Estate, point to a an enlightened, Continue Reading
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