Next Gen Lead Generation

Posted on 12. Oct, 2009 by Wendy Forsythe.

As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.

Continue Reading

A Twitter Misstep

Posted on 25. Sep, 2009 by Wendy Forsythe.

You know those messages on Twitter that promise to get you 50-100 followers per day. Most of us have been ignoring them since we signed up realizing that the quality of the follower is far more appealing than the quantity. But recently I received one message that for some unknown reason peaked my interest so I [...]

Continue Reading

What’s the Time? Time to Get Real

Posted on 18. Sep, 2009 by Camilla Sullivan.

Taking your eyes off the market (trends, drivers, needs) is a great way for a company to lose a position of leadership, alienate customers and become irrelevant. When the environment you are operating in changes, you need to change in order to survive in the new conditions.  Just ask any real estate professional and they [...]

Continue Reading

Economic Predictions for 2010 and Their Implications

Posted on 15. Sep, 2009 by Robert Albanese.

The following is a series of observations regarding the effect of economic factors on the real estate industry during 2010. Predictions of economic change have been extracted from the September 2009 edition of the “Kiplinger Washington Letter” and “Special Business Costs” editions Vol. 86, Nos. 35 and 36. Implications, conclusions drawn and potential action steps [...]

Continue Reading

Client Relationships – Before and After the Transaction

Posted on 26. Aug, 2009 by Camilla Sullivan.

One of the fundamentals emerging as part of our next generation brokerage discussion, is the need for the agent and broker to think of the relationship they have with a buyer or seller, not only during the transaction, not just in a passive follow up campaign after a house is sold, but as part of [...]

Continue Reading

A New Home Page, Video and Luxury Program for BHGRealEstate.com

Posted on 07. Jul, 2009 by Jason Steele.

Today we have rolled out our most significant changes to the BHGRealEstate.com consumer web site since we launched almost a year ago. The prep work actually began on July 24th 2008, the day after we launched publicly at Real Estate Connect in San Francisco.  Anyone who has ever built a web site with a fixed deadline [...]

Continue Reading

The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

Continue Reading

Newspaper vs. Internet

Posted on 21. May, 2009 by Wendy Forsythe.

In real estate we have already seen the value of newspapers virtually disappear in terms their power to attract buyers. The following chart is one that I recommend every agent have on hand during a listing appointment. It clearly shows where buyers are finding the homes they buy, and it’s not the newspaper.

Continue Reading

Going Viral… In a Good Way

Posted on 06. May, 2009 by Camilla Sullivan.

No I am not talking about ‘swine flu’. Reading an article this morning by Dan Heath and Chip Heath (the book Made to Stick has just been rereleased and can be found at www.madetostick.com), I was reminded about the power of viral marketing, provided that proponents remember a few simple rules.  As I am sure [...]

Continue Reading

Branding: From Guidelines to Greatness

Posted on 24. Apr, 2009 by Camilla Sullivan.

This was a big week for us here at Better Homes and Gardens Real Estate – the newest addition to our family, Rand Realty, was a both a memorable event and an incredible group effort.  Being such a large company, Rand took the opportunity to work with us very closely as we took the brand [...]

Continue Reading

Double Sales Leads – No Additional Marketing $$$ Required

Posted on 07. Apr, 2009 by Jason Steele.

In this tough economy marketing dollars are tight. As a savvy marketer you know that right now is the perfect time for you to pick up market share as your competitors are tightening their belts. Let’s assume your emotional side has gotten the best of you and your rational side can’t pry another dollar from your marketing budget.

What do you do?

Continue Reading