Archive for 'Next Generation'

Building Your Brand in the Next Generation: Emulate the Pros

Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

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A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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Think a Brand is Just a Logo? Think Again!

Think a Brand is Just a Logo? Think Again!

Posted on 06. Aug, 2009 by Camilla Sullivan.

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In talking about the ideas around the next generation brokerage, it’s impossible not to notice that we are facing a world where we have less direct control over our brand touches to consumers and influencers, while at the same time the pace and volume of those touches is increasing as we exist in an expanding [...]

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The Brokerage of the Future

The Brokerage of the Future

Posted on 05. Aug, 2009 by Sherry Chris.

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The real estate industry has many detractors. Reporters, consumers, pollsters, bloggers — so many eyes inside our business, so many fingers quick to point out flaws. The volume of commentary is extensive. It dates back long before I took on the challenge of bringing a new brand to real estate.
I take the criticism to heart. [...]

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