Archive for 'Next Generation'

There is More to Website Content Than Property Listings

There is More to Website Content Than Property Listings

Posted on 08. Sep, 2009 by Jason Steele.

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Run a Google search for “Where should I live in…” and fill in any major city in the U.S. and I bet you will be hard pressed to find any national or local real estate brand on the first page of results.  All of the valuable local information that goes into advising a prospective buyer [...]

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The Executive Suites Model: Better Homes and Gardens Real Estate Executive – Seattle, Washington

The Executive Suites Model: Better Homes and Gardens Real Estate Executive – Seattle, Washington

Posted on 01. Sep, 2009 by Robert Albanese.

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(From a phone interview with Keith Nelson, CEO) As early on as 1991 with only 25 agents, Keith Nelson, CEO of Better Homes and Gardens Real Estate Executive in Seattle Washington was already experimenting with alternate business models. Over time, his concept of “executive suite” type locations has emerged as a strong operational alternative. The [...]

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Will the Next Generation Brokerage Scrap Agents for Employees?

Will the Next Generation Brokerage Scrap Agents for Employees?

Posted on 25. Aug, 2009 by Nicolai Kolding.

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Nine years ago, my boss, along with four other company employees, jumped ship for a boatload of stock options from an Internet-based real estate firm that promised to dismantle “old economy” companies like ours and, quite simply, take over the real estate world as we knew it. About a year later he and the others [...]

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Effects of Reducing Office/Size Costs – Current vs. Future

Effects of Reducing Office/Size Costs – Current vs. Future

Posted on 21. Aug, 2009 by Robert Albanese.

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Building expense is a formidable, recurring fixed cost for real estate organizations and the fact that office size increased dramatically between 1990 and 2005 only added to the severity of this situation. During the same period of time, real estate agents were becoming increasingly less and less attached to the idea of working in a [...]

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Next Generation: Talent Attraction and Retention

Next Generation: Talent Attraction and Retention

Posted on 19. Aug, 2009 by Wendy Forsythe.

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Attracting and retaining talent to a real estate office has never been more important or more challenging then it will be in the decade ahead. Not only has the housing market seen dramatic changes, but the expectations of current and future industry professionals have dramatically altered. During the market boom of the early to mid [...]

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The Status Quo is Not an Option

The Status Quo is Not an Option

Posted on 14. Aug, 2009 by Nicolai Kolding.

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In the coming weeks, you will be reading a lot about our specific ideas on the Next Generation Brokerage.  It’s important to explain why we believe this is necessary.  In our view, this comes down to a matter of necessity.  Simply put, the status quo is not an option.  The numbers won’t fly. Every brokerage has [...]

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Building Your Brand in the Next Generation: Emulate the Pros

Building Your Brand in the Next Generation: Emulate the Pros

Posted on 10. Aug, 2009 by Camilla Sullivan.

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A great thing about today’s transparent online world, is that it’s so easy to see what other people are doing, and who is successfully implementing brand strategies.  You don’t have to be an expert on everything… because there are plenty of others who are!  Your primary business is the business of real estate – why [...]

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Think a Brand is Just a Logo? Think Again!

Think a Brand is Just a Logo? Think Again!

Posted on 06. Aug, 2009 by Camilla Sullivan.

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In talking about the ideas around the next generation brokerage, it’s impossible not to notice that we are facing a world where we have less direct control over our brand touches to consumers and influencers, while at the same time the pace and volume of those touches is increasing as we exist in an expanding [...]

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The Brokerage of the Future

The Brokerage of the Future

Posted on 05. Aug, 2009 by Sherry Chris.

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The real estate industry has many detractors. Reporters, consumers, pollsters, bloggers — so many eyes inside our business, so many fingers quick to point out flaws. The volume of commentary is extensive. It dates back long before I took on the challenge of bringing a new brand to real estate. I take the criticism to [...]

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