Real estate

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Posted by Nicolai Kolding

I think it’s well past time for the layout of the “traditional” real estate office to change.  As a customer, I see woefully little that is designed around my needs.  As someone with a vested interest in the success of this industry, I see wasted costs galore that make my stomach churn.  As I’ve written before, I believe we can do much more with much less.  I can’t imagine a better time to move forward with revolutionary designs.

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Posted by Wendy Forsythe

It’s no secret that our industry doesn’t score high marks for customer service or trustworthiness. We are usually ranked on the bottom half of the scale, alongside used car salespeople and mechanics!

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First thing this morning we issued a media advisory announcing the press conference and webcast of our formal launch, which will take place on July 23, 2008 at The Palace Hotel in San Francisco! 

To get all the details click here.

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Remember the days of beeps and buzzes, answering machines and pagers?  These not-so-old communication and contact methods today rank somewhere among pink princess phones and pulse dialing.  And where we used to wait until we returned home to check our messages, today a missed cell phone call is a rarity.  24/7 accessibility has become literal for many, and I’m tempted to break into dance when a funky ringtone interrupts my grocery shopping.  And while I may be old enough to remember telephone party lines, I have evolved with the instant-communication times.  

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Posted by Wendy Forsythe

I often talk to real estate agents who tell me they are not numbers people. I don’t accept that. We all retain and recite lots of numbers at the drop of a hat. Some of the most common are:

  • Age
  • Height
  • Weight
  • Income
  • Price of gas
  • Miles per gallon

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Whether speaking about a sales person, a manager or a company leader, the ability to embrace change is the primary personality trait for those individuals who maintain a ‘hip’ and progressive persona in our business. This is not a new idea by any stretch of the imagination, but remains something that is easier said than done.  The successful agent understands that as customer needs and wants evolve, so must our business vocabulary. Even more, the most successful agents that I have met actually learn to enjoy the changing business environment.

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Posted by Wendy Forsythe

I’ve been hearing many people give agents advice that in order to prosper in today’s real estate market you need to get “back to basics.” Honestly, every time I hear this phrase the hair on the back of my neck stands up.

It’s not that I don’t absolutely believe that there are fundamentals that every agent needs to focus on in order to be successful. I do. However, I think to define these fundamentals as “basics” is misleading. There is nothing basic about our business. Those that are successful are so because they have adapted to the market, to consumers expectations and have worked hard at doing the right things along the way. The tasks they fill their days with today are different then they were 5 years, 10 years or 15 years ago.

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Posted by Jason Steele

As you may know from my last blog post, my family and I are in the market for a new home. I began the research process of finding an agent both on the web via Active Rain and through local referrals from friends and family in our prospective neighborhoods. We chose the agent through active rain as they happened to be much more knowledgeable and in tune with our requirements for finding a new home. The agent set up an automated email from their local MLS that would send us listings as they hit the market. In addition I went to Realtor.com, Zillow & Trulia daily just to make sure I had all of the bases covered so that the perfect house wouldn’t fall through the cracks. About a week ago a very promising home hit the market in our price range and it just seemed too good to be true. The pictures on the MLS site were plentiful, good school system, taxes were in line with our expectations and most of the all the price seemed low for the amount of property/beds/baths. There wasn’t an address listed so I went off to Trulia to see if I could figure out where in the town this home was located and sure enough there was an address. The default view is “map” and the location appeared to be ideal as it bordered a large wooded area. I zoomed in a bit and then hit the “satellite” view and that’s when things really came into focus. There appeared to be a building with 4 large round towers no more than 50 yards behind the woods in the rear of the property.

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Updates from Twitter

  • @HuckC21 Don't have that number handy but suspect it's still close to 80% as it was in 2006. 3 days ago
  • Would love to help move model to a space that's all about face-to-face collaboration. Agents, clients, programmers. Let the ideas flow! 3 days ago
  • Cool, chic can be done and it doesn't have to be small. Some biggies have even pulled it off (@Properties in Chicago, Corcoran in NYC) 3 days ago
  • Talent attraction is not about convincing people to join, but about creating an environment in which the recruit convinces themselves. 3 days ago
  • Ponder this...Business Week reported in 2005 that 80% of online inquiries are never responded to. What do you think this stat is today? 3 days ago
  • @PhoenixREGuy @RealEstateZebra @BryanPenman Thanks for the follows! Right back at you... 3 days ago
  • New blog post: Designing the New Real Estate Office http://tinyurl.com/55xbdw 3 days ago
  • @mattwilkins Thanks for the follow! 3 days ago
  • @Wexzilla Thanks for the follow! 4 days ago
  • @tcar @XtaRae @burbtimes @TheSurfman Thanks for the follows! 4 days ago
  • More updates...

Contributors

Sherry Chris

Sherry Chris
CEO
973.407.5935

Nicolai Kolding

Nicolai Kolding
COO
973.407.5131

Wendy Forsythe
VP, Broker Services
973.407.5936

scottschubiger_thumb.jpg

Scott Schubiger
SVP, Membership Development 973.407.7418

Bob Albanese

Robert Albanese
VP, Strategic Services 973.407.5010

Jason Steele

Jason Steele
VP, Interactive Marketing
973.407.2401

Kevin Doell

Kevin Doell
Sr. Director, Comm.
973.407.6653

Paulette Costa

Paulette Costa
Director
Career Development
973.407.4859