First thing this morning we issued a media advisory announcing the press conference and webcast of our formal launch, which will take place on July 23, 2008 at The Palace Hotel in San Francisco!
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To kick off the summer driving season, we promoted a rideshare day at the Realogy headquarters on Friday, June 20. For weeks we revved up the internal communications machine to drive participation through stump speeches, email newsletters, plasma screen promos, executive emails, flyers, sign up tables and water cooler talk. We even held out the carrot of two $50 gas cards. It was a full court press. The result? Out of a building population of about 900, we had 88 register with Nuride.com (not bad), and on the big day itself, about 25 people took the leap and carpooled into work.
Posted by Sherry Chris
It never fails … good things happen when you least expect them. When we were offered a 15-second spot twice every hour for 60 days’ rotation on the CBS Superscreen at Times Square, it was too exciting to pass up! 1.5M people look at the huge screen every day! It wasn’t originally part of our extensive launch plan, but we quickly incorporated it. Of course, the challenge became: how do you create a 15-second video announcing the launch of Better Homes and Gardens® Real Estate when you can’t display the name or trademark until July?
As the headline reads, I am the proverbial “new guy” on the Better Homes and Gardens® Real Estate team. I came to this brand from the travel agency industry where I learned the importance of lead prospecting, strong customer relationships, recruiting talented agents, and referrals.
My role as vice president of Internet marketing will essentially encompass everything we do on our Web site(s) and how we drive Jane and John Doe home buyer/seller to it. The ultimate goal will to be to develop a robust digital toolkit that will enable real estate pros to do their jobs more efficiently. We’ll embrace technology, try new things, and never sit on the sidelines idly… all with the goal of finding a consumer on the Web and delivering him or her to our franchisees via their contact method of choice. We have our finger on the pulse of emerging Web 2.0 real estate trends so that we can help foster social network development through Linkedin or Twitter, or even experiment with services such as bazaarvoice to allow consumers to provide reviews of their experience with an agent. We are totally open to new things.
Posted by Kevin Doell
Last week I immersed myself in green by checking out an EcoBroker training event in Kingston, NY. The event lasted three days: one day on health issues, one day on energy conservation issues and a third on marketing. In all, it was a lot of ground to cover. During breaks I would take the temperatures of the attending brokers and agents who all seemed to be enjoying the course and getting something from it.
Having participated on a number of advisory boards, I learned firsthand the power of putting together a group of talented people who can help build or grow a business. The opportunity to hand-pick an advisory board to help us get this brand up and running was exciting, given the fact that real estate brands typically don’t have individuals who are not directly involved with listing and selling real estate give advice. Nicolai, Wendy, and I put our heads together and collectively came up with a short list of people whom we know and respect and reached out to them. Each has different strengths and strong ideas on how our brand should look and feel. They all agreed to join, and so, our Advisory Board was born … Read the rest of this entry »
On a scale of 1 to 10, with 10 being the greenest, how green would you rate yourself and your family?
Posted By Wendy Forsythe
Recently I’ve been devoting a fair bit of time to the development of the Better Homes and Gardens Real Estate Awards and Recognition program. Agents take their awards very seriously and I’ve often heard complaints from brokers and agents regarding various awards programs. So, after soliciting years of input (either wanted or unwanted!) here’s the chance to start fresh. If only it were that easy!
Contributors
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Sherry Chris |
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Nicolai Kolding |
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Wendy Forsythe |
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Scott Schubiger |
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Robert Albanese |
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Jason Steele |
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Kevin Doell |
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Paulette Costa |