Communications

Posted by Kevin Doell

This is cool.

Tomorrow I’m kicking off a company-wide employee green Task Force and, wouldn’t you know it, someone sent me a link to Earth Hour 2008. Great timing. Check out the video above.

It’s a pretty simple idea that is intriguing, though immensely complicated to execute I bet. On Saturday, March 29th, the organizers at Earth Hour (the folks from the World Wildlife Fund, WWF) are asking everyone to turn off their lights from 8-9 p.m., local time, in the fight to reduce global warming.

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Navigating the Corporate Social Responsibility Platform of Being Green

As we build out the real estate arm of the BH&G brand, we are faced with wading through a sea of options when it comes to being green. The challenge lies in the fact that green extends into almost every facet of business and life. It’s not as if you can simply hold a fundraiser once a quarter for some particular cause and cut a check. That approach might just smack of greenwashing (scroll down to see NBC Today Show Video). To be really green, a company needs to consider its operations in their entirety:

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David Pogue, technology editor and blogger of the New York Times, sings “I want an iPhone”

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Posted by Kevin Doell

No, I’m not writing about the demographic born between the years 1964 and 1980. I’m sharing the news that we’ve chosen LA Web Dev firm “Genex” to build our site. You can read the press release on their site, www.genex.com. I have to admit, it’s pretty cool to be working with the L.A. set, especially after taking in some of the glam at the Oscars. I’m up for making some Hollywood connections. Why not?

Who is Genex? They’ve been named among the Top 50 Interactive Agencies by MEDIA Magazine, Ad Age, and Ad Week, and we found them as a result of our relationship with BHG.com’s parent, Meredith. Genex has done Web development on sites including:

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Posted by Sherry Chris

If you are reading this post, you have found the blog belonging to the soon to be launched Better Homes and Gardens® Real Estate brand! We are feeling a little like the television show “Lost” right now, because nobody knows how to find us. There is a reason for that, and it is because we cannot launch the new BH&G brand until July of this year (that is when our licensing agreement with BH&G parent Meredith begins).

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Posted by Kevin Doell

I’ve got my miner’s cap on as I dig through depths of Word Press to prepare the site of our corporate blog. The task falls to me as the communications guy for the new Better Homes and Gardens Real Estate brand launched by Realogy in October. Since there are more than 110 million other blogs out there, (at least those tracked by Technorati) we figured it couldn’t hurt to pile on just one more for the fun of it.

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