Recruiting

Posted by Wendy Forsythe 

Question: Do you want to recruit agents to your office, or do you want to attract the best possible talent to your organization?

I’d debate the view point that you want to attract the best possible talent to your organization. We’ve been telling each other for years that this is a relationship business and you don’t recruit relationships–you attract and build them.

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I recently wrote an article about recruiting for RISMedia that appears in the March edition. What’s interesting is that the same principles that applied 15 years ago when I was personally recruiting and retaining agents still apply today. Of course, technology plays more of a role now - it is easier to find people and stay in touch with sites such as Linkedin and Facebook. Electronic advertising on the various career sites has, for the most part, replaced newspaper ads, and keeping in touch via email seems to be what everyone prefers. In the article, I caution the reader not to rely too heavily on technology, as personal contact and handwritten notes create a stronger emotional bond. And we all know that real estate is a very emotional industry (and business) …

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