Archive for 'Technology'

Protecting Consumer Data in the Real Estate Industry

Protecting Consumer Data in the Real Estate Industry

Posted on 27. Jan, 2010 by Robert Albanese.

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As we begin the new year, I thought that it would be a good idea to write a brief reminder about the importance of protecting Personally Identifiable Information (PII) in our business practices.  It is important to keep in mind that PII is captured in many ways, some that immediately jump out at us, and [...]

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There’s a BHGRE App for that! (and it ‘s not just another real estate app)

There’s a BHGRE App for that! (and it ‘s not just another real estate app)

Posted on 04. Nov, 2009 by Camilla Sullivan.

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Happy day.  The first edition of our Better Homes and Gardens Real Estate iPhone app is live today (actually ,11.59pm last night.)  But it’s not a ‘real estate’ app in the traditional sense, ie: pushing listings to your iPhone.  It’s a buyer centric app designed to solve a few pronounced challenges faced during the physical [...]

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#BeatCancer: The Power of New Media

#BeatCancer: The Power of New Media

Posted on 19. Oct, 2009 by Wendy Forsythe.

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You may have noticed this hashtag a lot over the weekend. It was the highest trending topic on Twitter. And that’s because a group of very clever people demonstrated the power of social media for social good.
The goal was to set a Guinness World Book record for the largest social mass media message distributed in [...]

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A Twitter Misstep

A Twitter Misstep

Posted on 25. Sep, 2009 by Wendy Forsythe.

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You know those messages on Twitter that promise to get you 50-100 followers per day. Most of us have been ignoring them since we signed up realizing that the quality of the follower is far more appealing than the quantity. But recently I received one message that for some unknown reason peaked my interest so I [...]

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There is More to Website Content Than Property Listings

There is More to Website Content Than Property Listings

Posted on 08. Sep, 2009 by Jason Steele.

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Run a Google search for “Where should I live in…” and fill in any major city in the U.S. and I bet you will be hard pressed to find any national or local real estate brand on the first page of results.  All of the valuable local information that goes into advising a prospective buyer [...]

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You know you’re tech savvy if …

You know you’re tech savvy if …

Posted on 03. Sep, 2009 by Paulette Costa.

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Or, better yet, what is “tech savvy”?
The word technology sends a chilling tingle of fear down some agents’ spines.  ”I’m not computer savvy” excuses are often followed by the nervous chuckle that translates to please don’t hold that against me. The enabler in me wants to tell them it’s okay, I did’t grow up with [...]

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It’s Not Over… #rebcsf and #icsf

It’s Not Over… #rebcsf and #icsf

Posted on 12. Aug, 2009 by Wendy Forsythe.

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Last week hundreds of real estate professionals congregated in San Francisco for the annual Inman Connect Conference (#icsf) and the first year anniversary of Real Estate Bar Camp (#rebcsf). Although, both events have passed the exchange of ideas and information continues on through the network of people who were in attendance. It is wonderful to see [...]

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Twitter: Theme Days

Twitter: Theme Days

Posted on 29. Jul, 2009 by Wendy Forsythe.

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Theme days are one of the coolest trends I’ve seen on Twitter to date. If you haven’t noticed these, here are some of the most popular ones during the week…

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A New Home Page, Video and Luxury Program for BHGRealEstate.com

A New Home Page, Video and Luxury Program for BHGRealEstate.com

Posted on 07. Jul, 2009 by Jason Steele.

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Today we have rolled out our most significant changes to the BHGRealEstate.com consumer web site since we launched almost a year ago.
The prep work actually began on July 24th 2008, the day after we launched publicly at Real Estate Connect in San Francisco.  Anyone who has ever built a web site with a fixed deadline and [...]

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The Future of Real Estate Email Marketing

The Future of Real Estate Email Marketing

Posted on 25. Jun, 2009 by Jason Steele.

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As we are coming down the final stretch for launching our direct marketing tool using the Meredith Corporation subscriber database I have been entrenched in the concept of putting the right message, in front of the right consumer, at the right time, to get the desired response. So it would be fitting that I actually saw a real world example of this last week from Amazon.com.

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Top 5 Pet Peeves on MLS Listing Alert Emails

Top 5 Pet Peeves on MLS Listing Alert Emails

Posted on 15. May, 2009 by Jason Steele.

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I bought a home back on December 10th of 2008. That is almost exactly 5 months to the day and I am still receiving those automated MLS listing alerts from the first agent I ever spoke to about buying a new home. Being in real estate now for almost a year I find them sort of fascinating because I am curious if I actually bought at the bottom of the market in my town. Turns out I didn’t, but that isn’t the point. The information (listings) contained in these emails can be very powerful motivators to get an active buyer or someone on the fence to engage an agent. The most important reason is that the information contained within is the most accurate and trusted source for new listings and listing status changes (price drops and under contract). With such a powerful vehicle for information, I wonder why it misses the mark on so many levels for the average home buyer.

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