Time management is a frequent topic discussed among real estate professionals. Between meetings, lead generation appointments and the myriad of daily duties, finding focus can be challenging. The Pareto Principle, also known as the '80:20 Rule' states that an unfocused and poorly managed day will Continue Reading
Apr
05
2013
6 Technology Trends That Matter to Your Real Estate Business
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The multiple roles that a real estate professional performs on a daily basis have remained, for the most part, unchanged over the years. What has changed is how information is delivered and exchanged. From cloud computing to social networks, clients are looking to real estate professionals to Continue Reading
Dec
07
2012
13 Easy Steps to Optimize your Website for SEO
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Social media marketing may be hot, but online search is still king. That makes it imperative for real estate professionals to have a website that finds itself at the top of major search sites like Google and Bing. If you do not show up at the top, you are missing an opportunity to drive qualified Continue Reading
Aug
17
2012
Consumer Online Search Inspiring Growth in Real Estate Industry
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Internet search has grown to become an integral part of the lives of savvy retail consumers. Many consumers now find it convenient to shop and buy commodities online. While the retail industry still leads the pack in e-commerce, the real estate industry is quickly catching up. Just a few years Continue Reading
Jul
20
2012
The Connected Consumer: 5 Mobile Apps to Download Today
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Consumers are more connected than ever before. According to comScore, 63.2M Americans own a smartphone. The ability to have all of the answers you could ever need in the palm of your hand is nothing less than staggering. This infographic recently published by Google tells the story. As Continue Reading
Feb
14
2012
Time Management Tips for a Super Productive Day
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Time management is a struggle the majority of people face. As a real estate professional, you juggle multiple tasks, phone calls, emails and other to-do's on a daily basis. Making the most of your time and avoiding time wasting activities is critical. Recent studies have shown that the Continue Reading
Jan
25
2012
5 Tools to Track & Measure Your Business Goals
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Goal setting without a strategic plan of action is similar to shooting darts in the dark. You might occasionally hit the dartboard, but you will not see consistent results. Building measurable goals and place them in to an actionable plan is key to the successful execution of a business plan. If Continue Reading
Mar
29
2011
Why Your Customers Are Ignoring You on Social Media (Plus: 3 Ways to Get Noticed!)
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It seems like you can’t go anywhere without hearing people cheerlead social media. “Over 100 million Facebook users in the U.S., you gotta be there!” and “You aren’t connecting to your customers on Twitter, go there too!” they’ll say. So how can so many people cheerlead something that Continue Reading
Mar
14
2011
3 Shtick-Free Ways to Build Your Business to Attract Gen Y Buyers and Sellers
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‘Shtick’ and ‘real estate marketing’ seem to go hand-in-hand. For example, does everything you touch turn to sold? It happens to a lot of agents. Shtick lost its luster years ago and the next generation of buyers and sellers, the 80 – 95 million strong Generation Y, have different Continue Reading
Mar
01
2011
Want Better Internet Leads? Try These 3 Tricks From MIT
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In 2008, as an upstate New York real estate agent working to build a serious internet presence for my business, I remember my number one goal: generate as many leads as possible with my website. The flaw in my strategy was putting too much emphasis on the number of leads coming from my website and Continue Reading
Jan
25
2011
Blog Traffic: 5 Insider Tips Your Competition Doesn’t Want You to Know
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Everyone in real estate is talking about blogging. You may have heard stories ranging from “untold riches” to “never getting enough leads” as a result of blogging. While both stories have merit, the truth is you can build the world’s best real estate blog but if no one is reading, Continue Reading
