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20 August 2008

Engaging New Talent Online

Posted by Wendy Forsythe

Long gone are the days of spending your entire career with one company or even within one field. Americans typically change jobs every four years.

Despite the enormous pool of talent out there, many of us often have a difficult time attracting new talent to our companies. Thirty-five percent of organizations recently surveyed by CareerBuilder.com said they couldn’t find qualified talent for openings. If you isolated the real estate industry in those results, I bet you would get a much higher number.

Of particular interest is attracting Gen X and Gen Y agents. These candidates research and consider career options very differently than the generations before them.

Just like home buyers and sellers search online for listings and neighborhood information, Gen X and Y rely on the Internet as their primary source for career information. They are often disappointed by the careers sections of real estate websites.

Gen X and Gen Y are not looking for static information on web pages – they are looking for interaction and engagement. They want to do things like watch video, take career simulations and attend virtual career events. You need to provide them with information that answers their questions about a career in real estate and gets them engaged with your company.

Have a look at your careers section. Is it engaging enough for potential agents to want to talk with you?

Happy talent attraction!

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