Anthony Tjan, CEO, Founder and Managing partner at VC firm Cue Ball believes that businesses rely to heavily on demographics to understand their customers when instead they ought to be focusing more on their psychographics. But now, with new technologies such as OpenID single sign-on service, gleaning that data could change all that. Read more over at Harvard Business Publishing in his post titled Want to Understand Your Customers? Go Psycho.

Ten reasons why you should upgrade to WordPress 2.8. Really, nuff said.

Today, the tools of Web 2.0 gift everyone with superpower ability to market, message and control their own personal brand. But the Blog is still the cornerstone of all your efforts.  Alexandra Samuel offers us 18 tools for effective social media participation and beyond on Social Signals which will serve to help make you blog better and appear as progressive as it can.

Here’s a good one from Copyblogger on whether or not leaving comments on other blogs is a smart traffic strategy.

It continues to come up in agent conversation how silly many think Twitter is. Granted lots of people write lots of silly things on Twitter but that’s not all that it’s about. In fact, more and more, that’s not what’s it’s about at all. It’s about real time information. Really. And if this were so silly why is Mashable continuously informing us about great new apps based on Twitter API’s. Like Twitdoc that allows you to share documents.