Brokers, you wake up and realize you are behind the social media marketing eight ball. You scramble to amass a social media marketing strategy. After all, everybody is talking about it as if it’s super easy. We know better. And while many have risen to become social media celebrities, financial success eludes them. I Media Connection published 10 ways marketers waste their time – a worthwhile insight into the mistakes many of us made that others can learn from.

There are some people just worth watching. Such as Twitter creator Jack Dorsey. So what’s he up to? Mashable offered some hints and it has smart phone written all over it. That should be of interest to pretty much everyone.

Sarah Palin’s reference to the average Joe will soon seem moot as Ad Age reports on the 2010 census and finds that the average American has been replaced by a “complex multidimensional society that defies simplistic labeling.” How in the world do we market our services to that demographic? Read more in the post titled: New U.S. Census to Reveal Major Shift: No More Joe Consumer .

Is your business using social media tools in interesting new ways? From Reporternews.com, some examples of how big business are using social media to connect with consumers that include Whole Foods and Dell.

When it comes to repositioning and modernizing your brand, nothing is sacred. Not even your logo. A logo revamp could go sideways or it can open you up to a whole new world of opportunities. Either way, the decision to perform an identity makeover has risks. Graphic Design Blog gives us a collection of 25 logos, from Master Card to Firefox, that underwent change in 2009.