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18 March 2015

Gearing Up for Fusion 2015 with Better Homes and Gardens® Real Estate

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If you’re part of the Better Homes and Gardens® Real Estate family, you know that every other year we host our international conference called Fusion to promote innovation and dialogue within our brand. You’ll see by our agenda, Fusion 2015 is on track to be our most dynamic and engaging event yet.

Our conference is open to affiliated brokers, agents and staff, and this year offers a hybrid of key events such as exciting updates from president and CEO, Sherry Chris, certification and web training opportunities, a marketing summit and a keynote presentation from Ken Schmidt, brand visionary and the former director of communications for the Harley-Davidson Motor Company.

Over the years, Ken’s influence allowed him to partner with some of the world’s most respected brands, elevating him to become the highly respected brand consultant and thought leader he is today. His presentation, “Building Tattoo-Worthy Customer Relationships” will be on Monday, March 23.

In addition to Ken’s presentation, other key highlights to expect at Fusion 2015:

LUX BHGRE: Luxury Certification Course
A fast-paced global look at the world of luxury real estate. Learn how to analyze and develop your specialty niches, master the latest techniques in landing the listing and finding luxury clients, and preview the new BHGRE marketing collateral.
Sunday, 1:00-5:30 PM

The Powerful Pen
Creative writing meets real estate! Learn how to write powerful copy that sells with Jeff Turner.
Monday, 2:15-3:00 PM

Show Me the Money
There is no doubt that landscaping enhances a home’s look and market value. Learn how the three different buying groups are all looking for something a little different with BHGRE® Dream Team member and outdoor design expert Carson Arthur.
Monday, 4:15-5:00 PM

Client-Oriented Real Estate
Discover the secret to creating a great service experience with Joe Rand, Managing Partner of BHGRE® Rand Realty.
Tuesday, 9:15 – 11:20 AM

Check out the full schedule and speaker bios on the Better Homes and Gardens® Real Estate events page. We can’t wait to check out all of these sessions and more for ourselves at Fusion 2015. Remember, it’s next week, March 22-24 at the Aria Resort and Casino in Las Vegas. If you can’t make it, be sure to follow hashtag #BHGRE on social media to follow all of the action!

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