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15 December 2016

How to Come Out on Top for Year End

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The year’s end is near. 2016 is coming to a wrap, and it’s time for real estate professionals to start tying up loose ends. However, just because the year is almost over doesn’t mean that it’s time to relax. In fact, there’s no better time to dive head-first into your business. The end of the year is perfect for revising your real estate strategies, connecting with clients, and building brand awareness and rapport so you can start January off more powerfully than ever. With that in mind, here are some real estate business tips you’ll want to implement before the ball drops.

Close the Deal

As the year comes to an end, you may want to start thinking about closing current deals. Some real estate agents do this for tax purposes, because their client needs to move before the new year, or simply because they want to start the next year off with a clean slate. Whatever your reason is, closing this year’s deals can get be beneficial for the coming year.

However, the end of the year is a busy time for most people, and in order to close a deal with a fast-approaching deadline, you’ll have to put forth a little extra effort. You need to first determine if it’s even plausible to close the deal before the end of the year. Maybe your fiscal year doesn’t begin until another month, there aren’t any offers being made on your client’s home, or maybe your client is unsure of what he or she is looking for. Do a bit of research to ensure your time is well spent, and more importantly, that you don’t work extra hard to close deals that simply aren’t ready.

Gather and Organize

The end of the year may not be the end of your fiscal year. However, it may still be the perfect time for you to gather, organize, and prepare for taxes. If your current deals can’t be closed, you’ll have availability to put forth time and effort into other aspects of your business. In addition, by covering this task now, you can free up your schedule for later when clients are looking to buy and sell their home. So, hire an accountant or purchase a tax software system, gather your receipts, analyze your income, and take care of taxes while you have the availability to do so.

Keep Your Schedule Clear

If you want to come out on the top for year-end, you need to be available. As the year comes to an end, people become increasingly busier. Clients are less likely to have time to reach out to you, to be available for meetings, attend showings, and more. To address this, you have to be wise with your time. Be as available as possible so you can work with the limited availability of your clients.

Evaluate and Revise your Business Plan

As you approach the end of the year, you need to take a look at your business plan. Evaluate the information in it, and compare it with the statistics from the year. This will allow you to revise so you can eliminate tactics that didn’t work, change your goals as needed, and readjust the information so that it’s more accurate. This is an important real estate marketing tip, as the more precise your business plan, the easier it is to achieve your goals moving forward.

Coming out on top for the year’s end may require different tactics from what you use throughout the year. However, these small adjustments to your real estate marketing can end the year successfully, whether it’s with more sales or a clear and organized path for the future.

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