Online Reputation Management: Part 2

Posted on 04. Feb, 2009 by Wendy Forsythe.

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You’ve got a listing appointment tonight. You’re meeting with buyers for the first time this afternoon. You’re meeting a vendor who has a product or service you are interested in. You’re interviewing a potential new agent. Do you think these people Google you before your meeting? Do you Google them? Chances are they (and you) do. [...]

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Getting Agents Involved in the Office through Brainstorming

Posted on 02. Feb, 2009 by Robert Albanese.

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The story of “negative Roberta.” This story provides lessons about getting agents involved in office activities and also in learning how not to jump to rash conclusions. This is a true story that happened in an actual sales office. The agents in a particular real estate office wanted to revamp the picture display cases in [...]

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Friday Blog Scan: Things we liked from the week that was

Friday Blog Scan: Things we liked from the week that was

Posted on 30. Jan, 2009 by Jason Steele.

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It’s amazing how many real estate websites are not cross-browser compatible, meaning they do not work well in recent versions of all major browsers. Browsers other than Internet Explorer account for about 25% of the market now, so this us just plain unacceptable. So we were delighted with James Shiner’s post over at GeekEstate, which [...]

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There’s something about Mary Holder

Posted on 30. Jan, 2009 by Paulette Costa.

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If you want an escape from today’s industry and economic naysayers , talk to anyone at Better Homes and Gardens Real Estate Mary Holder at the New Jersey shore.  I have had the distinct pleasure of working with this team over the past few days who have refrained from airing any negatively about the market. [...]

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Building a consumer site in a vacuum

Posted on 29. Jan, 2009 by Jason Steele.

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In December 2008, our Better Homes and Gardens Real Estate Website reached its 6th month birthday.  We decided this was a perfect time to take stock of our mission as a consumer centric brand and conduct a usability study to determine how on target we were with it. We also sought to discover if what [...]

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Manage Your Online Reputation with StepRep

Posted on 28. Jan, 2009 by Wendy Forsythe.

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The Internet has given us all the ability to be instantly published for the world to see. While these publishing rights have opened up amazing opportunities for agents and brokers to broadcast and build their brand, they are also riddled with sizable drawbacks. Among the most concerning is the freedom readers and other publishers have [...]

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Measuring Office Manager Effectiveness

Posted on 27. Jan, 2009 by Robert Albanese.

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In examining a Profit & Loss Statement and Productivity Report of a single office company, it is easy to understand the manager’s effectiveness in recruiting, controlling costs, PPP and of course ROR among other things. Since all measurements are equalized as a function of percentage of gross revenues, these types of views effectively measure how [...]

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Analyzing NAR and FNMA’s January Releases

Posted on 26. Jan, 2009 by Nicolai Kolding.

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At 10am this morning, the National Association of REALTORS® released its year-end summary of existing home sales (their commentary can be read here).  As with our prior monthly analyses, we simply want to focus here on the figures that are most important to those within the industry.  Therefore, for both the national and four regional areas, we will look [...]

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Friday Blog Scan: Stuff we liked from the week that was

Friday Blog Scan: Stuff we liked from the week that was

Posted on 23. Jan, 2009 by Jason Steele.

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Brandie Young over at Agent Genius asked interesting questions about generating positive word of mouth for your business suggesting a few quick idea gems for making that happen. For those of you looking for a deep dive into the MLS consolidation/data sharing issue, Mike Price’s interview with SOCAL MLS CEO Russ Bergeron is worth a [...]

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Predictions for 2009 – You Tell Us

Posted on 23. Jan, 2009 by Nicolai Kolding.

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Where is the economy headed?  When will the recession end?  How much lower will housing prices fall?  How long will interest rates stay as low as they are? These are just some of the many critical questions people within and outside the industry are asking right now.  For those who make a living in residential [...]

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Have You Figured Out Twitter?

Posted on 22. Jan, 2009 by Wendy Forsythe.

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By all accounts, there are millions of people around the world who have. During Tuesday’s inauguration, the Twitter network was on fire clocking in approximately 6,000 posts per minute. From quick commentaries, observations and shared feelings, people from all walks of life of life where sharing and participating in an event in real time with [...]

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