Website Chemistry

Posted on 10. Jul, 2008 by Wendy Forsythe.

Posted by Wendy Forsythe
I heard once that out of every 10 people we meet, we immediately like 2 of them, immediately dislike 2 of them, and are indifferent to the other 6.  The next time you are in a room with 10 people, look around and test out this theory!
After reading a recent article on [...]

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What’s Your Plan?

Posted on 09. Jul, 2008 by Paulette Costa.

Have you noticed lately that weekday traffic is practically nonexistent and cars move at a snail’s pace on the weekend?   Vacation season is here and commuters-turned-beachcombers are headed to the sandy shores or mountain-lake resorts for some R&R. 
For many of us, planning for our summer vacation began in January.  We searched Google and Yahoo for [...]

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Networking Vs. Relationship Building

Posted on 08. Jul, 2008 by Robert Albanese.

One thing that I do every day is to make sure I am working on building relationships. Real estate is a people-intensive business and could easily be argued that we are actually the business of fostering‘relationships’, as opposed to managing‘transactions.’ As a result, the most critical activity for real estate sales associates, managers and owners [...]

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The “Search” Continues

Posted on 07. Jul, 2008 by Jason Steele.

Posted by Jason Steele
In searching for a new place to live, my wife and I had a number of factors that were important to us aside from the obvious: price, taxes, lot size and beds/baths.  The top three for us are schools, work commute and accessibility of public transportation.
We have children who aren’t of school [...]

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Designing the New Real Estate Office

Posted on 03. Jul, 2008 by Nicolai Kolding.

I think it’s well past time for the layout of the “traditional” real estate office to change.  As a customer, I see woefully little that is designed around my needs.  As someone with a vested interest in the success of this industry, I see wasted costs galore that make my stomach churn.  As I’ve written [...]

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Real Estate Agents and Customer Service

Posted on 02. Jul, 2008 by Wendy Forsythe.

Posted by Wendy Forsythe
It’s no secret that our industry doesn’t score high marks for customer service or trustworthiness. We are usually ranked on the bottom half of the scale, alongside used car salespeople and mechanics!
To see how one small change, or even one degree, can make a huge difference watch this video.  Then challenge yourself [...]

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Media Alert! We are “Off and Running”

Posted on 01. Jul, 2008 by Sherry Chris.

First thing this morning we issued a media advisory announcing the press conference and webcast of our formal launch, which will take place on July 23, 2008 at The Palace Hotel in San Francisco! 
To get all the details click here.
See you in San Francisco!

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Shhh! Our Official Launch Date is July 23rd

Posted on 30. Jun, 2008 by Sherry Chris.

The past several months have flown by like weeks, and our brand has come to life in so many different ways. For all of us, to launch a real estate brand from start to finish was a new experience. Fortunately, when you put the entire team together, we collectively had the right combination of experience, [...]

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Communication Surf’s Up

Posted on 27. Jun, 2008 by Paulette Costa.

Remember the days of beeps and buzzes, answering machines and pagers?  These not-so-old communication and contact methods today rank somewhere among pink princess phones and pulse dialing.  And where we used to wait until we returned home to check our messages, today a missed cell phone call is a rarity.  24/7 accessibility has become literal [...]

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Agents: You Are Numbers People

Posted on 26. Jun, 2008 by Wendy Forsythe.

Posted by Wendy Forsythe
I often talk to real estate agents who tell me they are not numbers people. I don’t accept that. We all retain and recite lots of numbers at the drop of a hat. Some of the most common are:

Age
Height
Weight
Income
Price of gas
Miles per gallon

Most of us can reel off these stats with great ease (well [...]

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Comfort Zone Under Re-Construction

Posted on 25. Jun, 2008 by Kevin Doell.

To kick off the summer driving season, we promoted a rideshare day at the Realogy headquarters on Friday, June 20. For weeks we revved up the internal communications machine to drive participation through stump speeches, email newsletters, plasma screen promos, executive emails, flyers, sign up tables and water cooler talk. We even held out the [...]

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