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23 October 2015

Real Estate Resource Roundup – 10/23/15

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Whether you love it or you’re over it, pumpkin season is in full effect! Did you know the pumpkin was first named “pepon” which means “large melon”?

In case you were stuck in line waiting for a pumpkin spice latte, we rounded up all the industry news and updates you might have missed right here on Clean Slate. So grab your favorite fall treat, and settle in! It’s time for this week’s Real Estate Resource Roundup.

Baby Boomers Lead Household Formation, Not Millennials
Despite younger families typically leading household formation, baby boomers continue to drive the market.

Millennials and Extended Families Could Qualify for Easier Mortgages
Initiatives announced this week could allow for millennials and middle-income homebuyers to receive mortgages more easily, as these two groups typically have a hard time getting the financing they need.

Drowning Homeowners are Getting Relief
Strong home price gains have pushed the number of borrowers in a negative equity position on their mortgages down, especially for those most seriously underwater.

Demand for Rental Apartments Boosts U.S. Housing Starts
As one of the few bright spots in the economy, housing has been boosted by rental demands sending construction and starts skyrocketing.

The Fastest-Growing Cities in America [Infographic]
Check in on your market and find out the fastest-growing cities in the country.

Four Content Strategies to Boost Your Social Rankings
Give your digital ranking a boost with these strategies for cultivating a positive presence.

How to Deal With Four Types of Impossible Clients
Not every client can be easy to work with. Learn how to make even the most difficult clients happy with your services.

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Facebook Spruces Up Search
The social media giant updated the search feature this week, meaning if you haven’t updated your business page lately, it’s a great time to check back in!

In case you missed it here on Clean Slate, Better Homes and Gardens® Real Estate vice president of brand marketing Chris Zoeller discussed what content leads to successful social media posting! And if you have a few minutes, please participate in our “Real Estate and Social Media” survey. We’d like to find out how you’re using social media to build your business, and if you’re not, we’d love to know why. As always, be sure to follow #BHGRE on Facebook and Twitter for more updates.

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