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15 May 2015

Real Estate Resource Roundup – 5/15/15

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Welcome to another edition of our weekly Real Estate Resource Roundup. We have just a few articles to get you up to speed on the latest happenings in the industry. Enjoy!

Existing-Home Sales on the Rebound Despite Some Affordability Concerns
Existing-home sales are expected to finish the year at their highest pace since 2006, but accelerating price growth and rising mortgage rates have the potential to slow sales, according to an economic forecast forum at the 2015 Realtors Legislative Meetings & Trade Expo.

Foreclosure Shift Increasingly Evident
The number of completed foreclosures went down significantly in March 2015 compared to last year. If the trend continues we can expect to see a drop below 1.3 percent in foreclosure inventory by midyear.

Survey: More Millennials Renting, But Just As Many Want To Own
Although millennials made up the largest share of homebuyers in 2014, many more are opting to rent rather than own a home. When they do buy, however, the questions weighing on their mind are rather different from what we might expect from traditional homebuyers.

Home Prices Start to Heat Up (Subscription)
The number of metropolitan areas that saw double-digit percentage increases in home prices more than doubled during the first quarter, reflecting a mix of thin supply and strong demand that points to heated competition for home buyers.

Cash Home Sales Drop as Cheap Investments Dry Up
As U.S. home prices rise, cash investors are slowing down their buying, cutting their share of purchases even in markets where values are still way below peak levels, according to data released Wednesday.

‘You Don’t Have to be Present to Win’ Could Apply to Your Company, Too
The advent of technology has allowed for a more flexible working environment in the modern workplace. Better Homes and Gardens® Real Estate CMO Jennifer Marchetti discusses the benefits of letting employees have more flexibility in their work schedule and how to implement this kind of policy at your company.

Converting a Family Business Into a Franchised Brand
When converting a family business into a franchised brand, one has to strike the right balance between leveraging the strong backing of a nationally established brand and keeping the entrepreneurial spirit and local flavor that make the business successful. Matt Rand of Better Homes and Gardens® Rand Realty shares his lessons.

5 Tips for Using Facebook to Get Consistent Referrals
Be the best of you. Use videos. Try these tactics to get better engagement and gain more referrals from your social media connections.

Facebook Starts Hosting Publishers’ “Instant Articles”
Facebook launches “Instant Articles,” which hosts third party content natively within the newsfeed. Nine major publishers are participating in this pilot program aimed to streamline content discovery, enhance browsing speed and, no doubt, increase time spent on the platform.

In case you missed it here on Clean Slate, learn which personality types make the best real estate agents and how your company can use the DiSC test to help identify and nurture talent. As always, be sure to follow #BHGRE on Facebook and Twitter for more updates.

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