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8 February 2014

Real Estate Resource Roundup: Top Stories of the Week: 2/8/2014

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Happy Saturday morning!

Time for our Real Estate Resource Roundup, packed full with more than a few industry articles from this week. Grab your coffee. Go on. We’ll wait.

The roles real estate agent take in closings
Noreen Parrell, an agent with Better Homes & Gardens Real Estate Rand Realty, offers insight on the varying roles that an agent can take in a closing.

Keeping Up With the New Joneses: Redefining Luxury
In February’s Real Estate magazine, Sherry Chris, President & CEO, Better Homes and Gardens Real Estate LLC, discusses the motivations and characteristics of people who own at least one home valued at $1 million or more, and how the confluence of lifestyle, technology and social factors have combined to create a new and interesting group of “New Joneses.”

Covering Consumers, Challenging Perceptions
In a follow-up story to the one above, while groundbreaking research about the luxury real estate market certainly stands on its own as cover-worthy content, Better Homes and Gardens Real Estate believes that the visual component of a story is also critical to driving a message home. RISMedia interviewed Jennifer Marchetti, Better Homes and Gardens Real Estate senior vice president of Marketing and Communications, about why one cover wasn’t enough to paint the full picture of today’s luxury homebuyer.

Industry Experts See Continued Improvement Going Forward in the 55+ Housing Market
The housing market for the 55+ homebuyer is expected to stay on its path of improvement in 2014, according to industry experts at a press conference held this week at the National Association of Home Builders (NAHB) International Builders’ Show (IBS) in Las Vegas.

READ  Real Estate Resource Roundup: Top Stories of the Week, 5/3/14

Americans Boost Spending on Remodeling
According to this Wall Street Journal article, Americans are spending lavishly again to upgrade their homes, indicating they remain confident about the long-term prospects for the recovery despite recent signs of weakness. (Subscription only.)

Home prices won’t return to peak levels until when?
Home prices are growing slowly but remain in line with inflation, Clear Capital reported Monday morning in its Home Data Index. At this pace, it will be 2021 before they return to peak prices.

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