Executing proper real estate marketing tactics is the key to prevailing within real estate. The industry is highly competitive, and your marketing strategies can separate you from your direct competitors. Learn the secrets to marketing excellence by avoiding some of the common marketing mistakes even the most experienced real estate agents make.
Your Real Estate Website Isn’t Responsive
A responsive website is one that looks and functions properly across every platform—whether viewed from a tablet, smartphone, laptop, or desktop; its layout and proportions conform to the size from which it needs to be viewed. Mobile usage has continued to rise throughout the past couple of years, and your clients are no longer simply viewing your real estate website from a computer. If clients can’t view your website from the device they’re using, they may go on to search with someone else with a responsive site. Avoid making this real estate marketing mistake to ensure all viewers can clearly view your content, and can easily take actions on your website as needed.
Your Real Estate Website Cannot Be Found on Search Engines
Without the use of SEO, your website is unlikely to obtain high rankings within search engines. In other words, your real estate website is going to remain among the hundreds of similar websites that get lost in the search engine result pages. Clients will very rarely click past the first page of results, and if you haven’t implemented SEO into your real estate marketing strategy, your website likely isn’t getting the traffic it deserves. Optimize your website for search engine rankings to increase organic traffic using these steps.
You Don’t Have Consistency on Social Media
One of the biggest real estate marketing mistakes even the pros make is not using social media properly. Social media marketing is a powerful tool available today. Social Media Examiner reported 89% of the businesses surveyed experienced an increase in online exposure from social media, and 75% saw an increase in traffic from it. These platforms also have the potential to increase your search engine ranking. However, simply setting up a Facebook page, LinkedIn profile, and Twitter account will not help your marketing efforts. In order to take advantage of social media to generate leads and convert them into sales, you need to post often and track your stats, from clicks on posts to interactions, follower growth, and more. Create engaging content consistently. Then, view your platform analytics and adjust your marketing strategy to give your clients what they respond to best.
You Don’t Have an Email Marketing Strategy
This is one of the most common real estate marketing mistakes. Simply sending infrequent emails to some of your leads does not qualify as an email marketing strategy. Email marketing has the power to generate plenty of leads, and very little time is needed to actually make use of a well thought-out strategy. One of the best real estate marketing tips is to use drip campaigns. These are email campaigns that send out automated email scripts based on the activity of the recipient on your website. The potential effectiveness of emails is incredible, with possible ROIs of up to 3,800% as reported by Campaign Monitor. The key is to ensure the emails are formatted to be viewed across all devices, as 53% of emails get read via a mobile device, and 23% of mobile users open the email a second time around on mobile. So, connect with all of your leads via email right away, and continue to touch base with thoughtful, relevant news for them.
Even the most experienced real estate agents have committed these top real estate marketing mistakes. The good news is that this provides you the opportunity to succeed within the industry simply by following the tips above and setting yourself up to move ahead.