As a successful real estate agent at Better Homes and Gardens Real Estate Metro Brokers in Atlanta, Tabitha Caver seizes every opportunity to market her services and build upon the cache that comes with being a part of an iconic brand. After appearances in First-Time Flippers on the DIY Network and House Hunters for HGTV, Caver’s profile has skyrocketed. Despite the recognition, Caver credits BHGRE®’s marketing tools for getting her name out there well before her television debut.
Caver interviewed with three major brokerages, but was impressed with the broker support, PAIGE and the vast marketing resources available from BHGRE. Tabitha’s favorite resources are ZAP® and the social networking tools. She uses these unique resources to “market and advertise the latest real estate trends, information, and my listings. I love ZAP because it allows me to really nurture my clients in a way that is efficient and organized.” With both tools in her convenient agent app, Caver’s business level has been taken to the next level, and her competitive edge allows her to be more “efficient and organized.”
BHGRE offers cutting edge technology and data-based insights. Agents can conveniently customize featured listings, lifestyle information, ratings and reviews, social media integrations and more using the ZAP app and website. Agents and brokers can customize branded materials to suit local markets, trends and consumers with a combination of national print, digital and social marketing campaigns with tailored tools and resources, such as easy-to-use and professionally-designed templates and high-quality social media content. BHGRE-branded presentation tools allow affiliated agents to wow potential prospects, with every PowerPoint presentation fully scripted and ready to adapt for any audience, even a television audience.
Being a member of the Better Homes and Gardens® network, particularly BHGRE Metro Brokers, helped in a multitude of ways to gain this type of exposure. The name recognition of being part of an iconic brand known for expertise in luxury living, as well as the broker support that helped build Tabitha’s confidence.
When asked how she was able to gain such valuable television exposure, her answer is simple. Caver responds that she simply “had to put the effort and work into making it happen” by just going on HGTV’s website to look for casting information. After filling out the application and hitting submit, she signed up for the channel’s newsletter, followed them on social media, and checked out their sites regularly. Clients and other real estate professionals now see Caver as a go-to source for the behind the scenes scoop on the popular shows, and an expert on Atlanta’s fast-moving real estate. Clients who may have been drawn to Tabitha by the level of sophistication that television exposure brings stay with her because she builds trust that she will act quickly to create the best outcome for them.
Caver’s parting advice for adding value to your marketing strategy is when an opportunity presents itself, whether by television or any of the marketing avenues available through BHGRE resources, take it!