Realtors Property Resource (RPR), What Do You Think?

Posted on 09. Nov, 2009 by Wendy Forsythe.

The email hit my inbox Thursday night at 5:43 pm. The subject line read: EMBARGO: You’re Invited to Attend a Private HouseLogic Webinar Tomorrow. The body invited the distribution list to a 2 hour private webinar on Friday afternoon with a teaser saying that the listener would want to stay tuned for the second half when [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 26. Jun, 2009 by Jason Steele.

As local emissaries, real estate agents and brokers could be broadcasting valuable info about their market through their Twitter account instead of the typical stream of consciousness ramblings about what they are doing right now. If there was any question about the viability of broadcasting relevant information of this sort,  Nixle might be it. Nixle [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 12. Jun, 2009 by Jason Steele.

Granted we’re bullish about Twitter. But we’re also realistic about it. TechCrunch brings some of that realism to life in this post titled On Twitter, most people are sheep which documents how many people actually use Twitter regularly and how many, 80% to be exact, don’t.
Sometimes I think agents get in their own way and [...]

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Friday Blog Scan: Things We Liked from the Week That Was

Posted on 17. Apr, 2009 by Jason Steele.

We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.

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Friday Blog Scan: Things we liked from the week that was

Posted on 30. Jan, 2009 by Jason Steele.

It’s amazing how many real estate websites are not cross-browser compatible, meaning they do not work well in recent versions of all major browsers. Browsers other than Internet Explorer account for about 25% of the market now, so this us just plain unacceptable. So we were delighted with James Shiner’s post over at GeekEstate, which [...]

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Manage Your Online Reputation with StepRep

Posted on 28. Jan, 2009 by Wendy Forsythe.

The Internet has given us all the ability to be instantly published for the world to see. While these publishing rights have opened up amazing opportunities for agents and brokers to broadcast and build their brand, they are also riddled with sizable drawbacks.
Among the most concerning is the freedom readers and other publishers have to [...]

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Building a Brand Using the Power of Social Media

Posted on 27. Aug, 2008 by Sherry Chris.

That is a significant “somewhat” captive audience out there who will drive the real estate market in the years to come. They will be our customers, our broker owners, our real estate agents, and they will be looking for us on all of these social networking sites and on others that haven’t yet been conceived. What we say and how we present ourselves, and whether we are even participating will be a large factor in our business success. In the past several weeks I have received franchise inquiries from Twitter, comments on YouTube videos, employment inquiries with resumes and franchise inquiries from LinkedIn, suggestions, meeting requests, comments, friend requests, links to products we might be interested in and general messages from FaceBook.

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I am Starting to Believe in this Social Media thing

Posted on 08. Aug, 2008 by Jason Steele.

Posted by Jason Steele
Over the past month I have been searching for the first addition to my staff. We posted the position internally and on all of the major job boards, monster, craigslist, Yahoo!, etc.. The position requires about 3-5 years experience and would most likely attract someone in their 20s. I [...]

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I Almost Bought a House Next To a Sewerage Treatment Plant

Posted on 20. Jun, 2008 by Jason Steele.

Posted by Jason Steele

As you may know from my last blog post, my family and I are in the market for a new home. I began the research process of finding an agent both on the web via Active Rain and through local referrals from friends and family in our prospective neighborhoods. We chose the [...]

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