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Be Better® – Agent Spotlight with Lindsay Grandquest
Senior director of learning technologies and solutions for Better Homes and Gardens® Real Estate Karlton Utter recently sat down with Better Homes and Gardens® Real
Senior director of learning technologies and solutions for Better Homes and Gardens® Real Estate Karlton Utter recently sat down with Better Homes and Gardens® Real
If you ever have the opportunity to travel to Ireland, please be sure to visit the best little pub you’ll ever have the pleasure of
In my last blog I opened a discussion on customer exit surveys. In this edition, I would like to start discussing how to find out
Each summer for the last several years I’ve packed my bags and headed to San Francisco for the annual Inman Connect conference. This is one
I often find myself in conversations about the dynamics between real estate agents, brokerage owners/managers and the consumer. Frequently I’m asked to debate whether our
The new year is already starting out with a bang, with a plethora of news buzzing about in the real estate industry. As positive and
As the business continues to change and consumers demand a different type of interaction between themselves and the real estate professional the techniques and responsibilities of lead generation will also continue to evolve.
Can small businesses be just as successful using social media as the big brands like Ford, JetBlue and Comcast? “Absolutely” according to Casey Yandle at
Sales agent’s competency in demonstrating the company’s value proposition greatly impacts a company’s ability to deliver value to consumers. This in turn impacts how consumers
Unless you have a very unusual name, chances are there are several other people in the world that share your first and last name. This is kinda neat, but what if your name twin doesn’t do the honor justice?
Before the Internet, you may have never known. Now a simple Google search can lead to all kinds of misunderstandings. What if a client runs a Google search and instead of you turning up, your name twin does?
I was at the gym last weekend reciting the no pain no gain mantra while trying to block out the noise around me, when my thoughts got interrupted by two words “real estate” — spoken by the ladies chatting next to me. Enough with my personal pep talk, this peeked my interest.
I gently nudged myself into their conversation. As it turns out, one of the women is in medical sales but also happens to be taking her real estate course. I asked her if she had spoken with any brokers yet regarding work and she explained that she had one interview with a local office.
“Tell me more,” I asked.
She said it was a good meeting. The broker seemed knowledgeable and very eager to help her. The company had training programs and a good reputation in the community. She was speaking so positively that I assumed she was ready to join the office. I congratulated her, but she stopped me and said that she didn’t think it was the office for her. I asked her why.
She explained that upon leaving, the broker’s farewell included the following statement:
“Kiddo, we’d love to have you join the team.”
We know how well the big sites in real estate (Realtor.com, Zillow, Trulia) rank in the search engines. And we are clear about the vast amount of traffic they receive. We also know that consumers are drawn to these sites first before drilling down to the local broker and agent sites. What we inside real estate know that most consumers may not is how many local listings are actually missing from these search sites. Jay Thompson digs a little deeper into this discussion in his post this week titled Where to search for homes online.
Better Homes and Gardens® Real Estate is a dynamic real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Anywhere Real Estate, a global provider of real estate services.
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